Head, AI-Powered Digital Content Strategy

Servicenow; Santa Clara (CA); Hybrid; USD 148,000 - 260,000; Full time

Benefits offered by this job

Health plans

401(k) plan with company match

ESPP

Job summary

ServiceNow is hiring a leader for Digital Content Strategy to define how content powers AI-first buying experiences. You will shape narrative systems, content architecture, editorial standards, and governance across ServiceNow.com and the wider digital ecosystem.

In this role, you will partner with Experience Strategy, Product Marketing, Brand, UX, SEO, Analytics, and Engineering to transform static pages into intelligent, connected experiences that serve customers and AI agents.

Qualifications

• 10+ years leading digital content strategy, enterprise-scale.
• Proven ability to establish governance, standards, and models.
• Experience partnering across Product Marketing, Brand, UX, SEO, Analytics, and Engineering.

Responsibilities

• Define the content strategy behind our digital experiences.
• Build AI-ready content systems and modular content models.
• Shape digital experiences across homepage, product pages, and journeys.
• Lead editorial strategy and quality, ensuring clarity and consistency.
• Establish scalable governance for content across a global site.
• Drive optimization with SEO, analytics, and experimentation.
• Enable teams with guidelines, training, and governance.

Skills

Digital Content Strategy

Editorial Leadership

Content Governance

SEO & Analytics

Cross-functional Collaboration

AI-powered Experiences

CMS Platforms

Tools

Adobe Experience Manager

Job description

ServiceNow is hiring a leader for Digital Content Strategy to define how content powers AI-first buying experiences. You will shape narrative systems, content architecture, editorial standards, and governance across ServiceNow.com and the wider digital ecosystem.

In this role, you will partner with Experience Strategy, Product Marketing, Brand, UX, SEO, Analytics, and Engineering to transform static pages into intelligent, connected experiences that serve customers and AI agents.