Remote Content Strategy Architect

Kenyan Edu; San Francisco, Northern (CA, KY); Hybrid; USD 130,000 - 165,000; Full time

Benefits offered by this job

Health insurance

401k matching

Catered lunches

Flexible vacation

Job summary

Descript is seeking a Content Strategist to build an AI-native content engine and define a strategic content roadmap that scales across formats, aligns with brand and demand programs, and leverages user data for measurable impact.

You will lead the development of an editorial calendar, channel prioritization, and a framework linking content to pipeline outcomes, while collaborating with product marketing and demand generation teams.

Qualifications

• 5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment.
• Deep familiarity with the new media landscape and how content distribution has evolved.
• Comfortable with AI tooling as a production and workflow aid.
• Analytical experience: you can build and own a content measurement framework.
• Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume.

Responsibilities

• Define Descript's content strategy, editorial calendar, and channel prioritization.
• Identify content gaps and opportunities through user data, search research, and market insight.
• Build a measurement framework that connects content activity to brand and pipeline outcomes.
• Build an AI-native content production system that enables quality output at scale without sacrificing originality.
• Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more.
• Optimize for AI discovery as the content and search landscape evolves.
• Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs.
• Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action.
• Help define and evolve Descript's editorial voice across content channels.
• Develop a subject matter expertise content program, drawing on Descript employees and customers as sources.

Skills

Content strategy

Content marketing

Analytics

AI tooling

Portfolio

Job description

Descript is seeking a Content Strategist to build an AI-native content engine and define a strategic content roadmap that scales across formats, aligns with brand and demand programs, and leverages user data for measurable impact.

You will lead the development of an editorial calendar, channel prioritization, and a framework linking content to pipeline outcomes, while collaborating with product marketing and demand generation teams.