Senior AEP/AJO Journeys Architect (Remote)

Humana Inc; Little Rock (AR); Remote; USD 95,000 - 131,000; Full time

Job summary

Humana Inc. is seeking a Senior Associate, Builder AXP to translate strategy into real‑time member journeys using Adobe Experience Platform and Adobe Journey Optimizer.

The role is remote nationwide within the United States, leading the full product lifecycle from ideation to launch and ongoing optimization for Next Best Action journeys. Responsibilities include configuring journeys, building audience segments, and collaborating across marketing, data science, and channel leads to improve

Qualifications

• Bachelor's degree in marketing, business, or a related field or 3-5 years' working within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2+ years hands-on configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud or similar platforms.
• 2+ years of customer journey logic, event triggers, decision orchestration, and personalization experience.
• Effective communicator across technical and business teams; comfortable in agile pod-based environments.

Responsibilities

• Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements.
• Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time signals.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting.
• Conduct quality assurance across journey components including events, wait steps, personalization rules, and cross-channel triggers.
• Monitor journey performance, resolve issues, and refine logic with analytics to improve outcomes.
• Serve as SME for AJO and AEP capabilities; support upskilling across the team.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration.

Skills

Marketing operations

Lifecycle marketing

Digital campaign execution

Adobe Journey Optimizer

Adobe Experience Platform

Salesforce Marketing Cloud

Agile environments

Education

Bachelor's degree in marketing or related field

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Salesforce Marketing Cloud

Job description

Humana Inc. is seeking a Senior Associate, Builder AXP to translate strategy into real‑time member journeys using Adobe Experience Platform and Adobe Journey Optimizer.

The role is remote nationwide within the United States, leading the full product lifecycle from ideation to launch and ongoing optimization for Next Best Action journeys. Responsibilities include configuring journeys, building audience segments, and collaborating across marketing, data science, and channel leads to improve