Senior Adobe Journey & Experience Consultant - Remote

Blue Acorn, LLC; United States; On-site; USD 130,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, vision

Life insurance

401(k)

Paid time off

Job summary

Blue Acorn iCi is seeking a Senior Consultant, AJO to design, implement, and optimize personalized customer engagement using AJO and AEP. Remote - United States work arrangement with cross-functional collaboration across client teams.

The role requires 7+ years in marketing tech/consulting and 3+ years hands-on with AJO and AEP, plus strong data, measurement, and stakeholder communication skills for end-to-end journey execution.

Qualifications

• 7+ years of experience in marketing technology, marketing automation, customer engagement, or related consulting work.
• 3+ years hands-on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Experience implementing and optimizing customer journeys and campaigns in AJO.
• Strong understanding of audience segmentation, customer profiles, event-driven engagement, personalization, measurement, and customer-insight generation.
• Experience working with Adobe XDM schemas, datasets, identity structures, and data ingestion processes.
• Experience delivering email campaigns and familiarity with SMS or push notification programs.
• Working knowledge of APIs, JSON, and integrations supporting marketing technology solutions.
• Understanding of consent management, data governance, campaign quality assurance, and data-quality considerations.
• Strong troubleshooting, documentation, workshop facilitation, analytical storytelling, and stakeholder communication skills.
• Ability to translate business requirements and complex data questions into practical solutions, independently manage workstreams, and communicate decision-ready recommendations.
• Ability to travel up to 30%.

Responsibilities

• Facilitate discovery sessions to understand client objectives, customer lifecycle needs, engagement use cases, analytical questions, and intended business outcomes.
• Translate business requirements into solution designs, implementation plans, measurement approaches, technical documentation, and clear decision criteria.
• Design, configure, and maintain customer journeys and campaigns in AJO, including entry criteria, events, conditions, actions, and cross-channel orchestration.
• Implement customer engagement programs that support acquisition, onboarding, retention, and re-engagement.
• Independently own complex workstreams, resolve ambiguity, communicate risks and dependencies, and improve outcomes with minimal oversight.
• Configure and deliver personalized communications across email, SMS, and push notifications based on client requirements.
• Develop audience targeting, personalization rules, and dynamic content using customer profile attributes and behavioral data.
• Collaborate with creative, content, and marketing teams to ensure messages align with campaign goals and brand standards.
• Apply consent preferences, suppression rules, and contact frequency requirements to journey and campaign execution.
• Perform end-to-end testing, troubleshoot issues, and support launch readiness and deployment.
• Configure and work with AEP schemas, datasets, identities, and customer profiles to support AJO use cases.
• Define audience segmentation requirements and validate audience readiness for activation.
• Partner with data engineers and architects to ensure customer attributes and events are available, accurate, and suitable for the intended use case.
• Support data ingestion and integration requirements between AEP, AJO, and connected enterprise systems.
• Apply data governance and consent requirements throughout solution delivery.
• Frame ambiguous business questions into clear hypotheses, analytical approaches, data needs, metrics, and decision criteria.
• Design measurement frameworks, KPI hierarchies, dashboards, and analytical narratives for complex business needs.
• Conduct trend, segmentation, funnel, journey, cohort, root-cause, and performance analysis as appropriate to the assignment.
• Monitor journey and campaign performance, investigate execution or data-quality issues, and recommend improvements.
• Connect customer, campaign, operational, and financial evidence to business value, ROI, opportunities, and performance gaps.
• Synthesize findings, options, risks, tradeoffs, and recommendations into clear, executive-ready stories.
• Serve as a client-facing subject matter expert for AJO implementation and optimization.
• Collaborate with marketing operations, data engineering, architecture, analytics, delivery, and other cross-functional teams.
• Facilitate stakeholder workshops, solution demonstrations, difficult analytical discussions, and knowledge-transfer sessions.
• Mentor junior team members through coaching, review, analytical problem solving, and actionable feedback.
• Strengthen reusable delivery practices, analytical standards, data documentation, and quality processes within the assigned area.

Skills

Adobe Journey Optimizer

Adobe Experience Platform

Marketing technology

Customer data platforms

Analytics

Consulting

Stakeholder communication

Travel up to 30%

APIs

JSON

HTML & CSS basics

Tools

JSON

APIs

HTML & CSS basics

Job description

Blue Acorn iCi is seeking a Senior Consultant, AJO to design, implement, and optimize personalized customer engagement using AJO and AEP. Remote - United States work arrangement with cross-functional collaboration across client teams.

The role requires 7+ years in marketing tech/consulting and 3+ years hands-on with AJO and AEP, plus strong data, measurement, and stakeholder communication skills for end-to-end journey execution.