Senior Advertising Associate: Digital Campaigns & Analytics

confidential

United States

On-site

USD 59,000 - 72,000

Full time

14 days+

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Job summary

HarperCollins Publishers seeks a Senior Associate, Advertising to partner with the Senior Manager, Advertising in executing media buys across multiple digital platforms and publishing imprints. You will advise on ad plans, optimize campaigns, and develop timely reporting for stakeholders.

The role demands creativity, data-driven decisions, and solid experience with digital market platforms. You will manage a high-volume campaign load, stay current with platform trends, and contribute to

Qualifications

4-year college degree or equivalent work experience.
2-3 years advertising media buying experience.
Strong hands-on experience with Meta ads; experience with Snapchat, TikTok, Pinterest, etc. preferred.
Proactive about campaign trends and best practices.
Proven ability to manage high campaign volume with attention to detail.
Comfort with analytics and interpreting results.
Ability to work with multiple teams and stakeholders in a fast-paced environment.
Proficiency with Canva, Veo3 and AirTable.

Responsibilities

Execute media buying across HarperCollins adult and children’s titles (≈40 titles per season).
Run paid social campaigns across Meta, TikTok, Snapchat, Reddit; ensure accurate setup.
Collect trends and share findings to shape advertising strategy.
Provide status updates and implement recommendations for live campaigns.
Set up and launch programmatic campaigns via The Trade Desk; generate weekly/high-level reporting.
Support advertising leadership with presentations and final campaign reporting.