Senior Advertising Associate — Hybrid NYC

HarperCollins Publishers; New York (NY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Comprehensive benefits package

Health and retirement benefits

Elective benefits option

Job summary

HarperCollins Publishers is seeking a Senior Associate, Advertising to partner with the Senior Manager, Advertising to plan and execute media buys across multiple digital platforms for HarperCollins adult and children’s titles. You’ll analyze data, optimize campaigns, and prepare timely reporting for stakeholders.

The ideal candidate has 2–3 years of media buying experience, strong experience with Meta ads, and comfort with analytics.

Qualifications

• 4-year college degree or equivalent work experience.
• 2–3 years advertising media buying experience.
• Strong hands-on experience with Meta ads; experience with Snapchat, TikTok, Pinterest preferred.
• Proven ability to manage high campaign volume with strong attention to detail.
• Comfort with analytics and ability to pull analytics and interpret results.
• Ability to collaborate with multiple stakeholders in a fast-paced environment.

Responsibilities

• Executes media buying across HarperCollins adult and children’s titles (roughly 40 titles/season).
• Execute paid social advertising campaigns across multiple self-serve platforms including Meta, TikTok, SnapChat, and Reddit, ensuring campaigns are set up accurately with attention to detail.
• Collects trends and shares findings from past and current campaign performance to help formulate future advertising strategies.
• Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement.
• Set up and launch programmatic campaigns via The Trade Desk.
• Weekly and ad hoc reporting for high-level campaigns.
• Support the Senior Manager, Advertising in developing and executing presentations and final campaign reporting.

Skills

Meta ads

Campaign analytics

Cross-functional collab.

Attention to detail

Social media advertising

Education

Bachelor's degree or equivalent

Tools

Canva

Veo3

AirTable

Job description

HarperCollins Publishers is seeking a Senior Associate, Advertising to partner with the Senior Manager, Advertising to plan and execute media buys across multiple digital platforms for HarperCollins adult and children’s titles. You’ll analyze data, optimize campaigns, and prepare timely reporting for stakeholders.

The ideal candidate has 2–3 years of media buying experience, strong experience with Meta ads, and comfort with analytics.