Senior Associate, Advertising (NYC Hybrid)

HarperCollins Publishers; New York (NY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Comprehensive benefits package

Health and retirement benefits

Elective benefits option

Job summary

HarperCollins Publishers is seeking a Senior Associate, Advertising to partner with the Senior Manager, Advertising to plan and execute media buys across multiple digital platforms for HarperCollins adult and children’s titles. You’ll analyze data, optimize campaigns, and prepare timely reporting for stakeholders.

The ideal candidate has 2–3 years of media buying experience, strong experience with Meta ads, and comfort with analytics.

Qualifications

• 4-year college degree or equivalent work experience.
• 2–3 years advertising media buying experience.
• Strong hands-on experience with Meta ads; experience with Snapchat, TikTok, Pinterest preferred.
• Proven ability to manage high campaign volume with strong attention to detail.
• Comfort with analytics and ability to pull analytics and interpret results.
• Ability to collaborate with multiple stakeholders in a fast-paced environment.

Responsibilities

• Executes media buying across HarperCollins adult and children’s titles (roughly 40 titles/season).
• Execute paid social advertising campaigns across multiple self-serve platforms including Meta, TikTok, SnapChat, and Reddit, ensuring campaigns are set up accurately with attention to detail.
• Collects trends and shares findings from past and current campaign performance to help formulate future advertising strategies.
• Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement.
• Set up and launch programmatic campaigns via The Trade Desk.
• Weekly and ad hoc reporting for high-level campaigns.
• Support the Senior Manager, Advertising in developing and executing presentations and final campaign reporting.

Skills

Meta ads

Campaign analytics

Cross-functional collab.

Attention to detail

Social media advertising

Education

Bachelor's degree or equivalent

Tools

Canva

Veo3

AirTable

Job description

Overview

HarperCollins is seeking a Senior Associate, Advertising to partner with the Senior Manager, Advertising to execute media buying across multiple digital platforms and multiple publishing imprints. In collaboration with their manager and the publishing teams, they will help advise on ad plans for new and existing books, execute and optimize campaigns, and create timely and dynamic reporting for all stakeholders. The ideal candidate is creative, data-driven, and experienced in digital market platforms, such as Meta, TikTok, Reddit, and the Trade Desk. They can quickly plug into existing workflows, build campaigns accurately, and execute against internally defined strategies with strong attention to detail.

Responsibilities

• Under minimal supervision from the Senior Manager, Advertising, executes media buying across HarperCollins adult and children’s titles (roughly 40 titles/season)
• Execute paid social advertising campaigns across multiple self-serve platforms including, but not limited to, Meta, TikTok, SnapChat, and Reddit, ensuring campaigns are set up accurately with strong attention to detail
• Collects trends and shares findings from past and current campaign performance to help formulate future advertising strategies
• Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement
• Set up and launch programmatic campaigns via The Trade Desk
• Weekly and ad hoc reporting for high-level campaigns
• Support the Senior Manager, Advertising in developing and executing presentations and final campaign reporting

Qualifications

• 4-year college degree or equivalent work experience
• 2-3 years advertising media buying experience
• Strong hands-on experience with Meta ads is required; experience with other social advertising platforms like Snapchat, TikTok, Pinterest, etc. is strongly preferred. The right candidate will be enthusiastic and proactive about staying on top of technical campaign trends and best practices.
• Proven ability to manage high campaign volume with strong attention to detail.
• Comfort with analytics; able to regularly and accurately pull analytics and understand how to interpret the results.
• Comfort working closely with different teams and satisfying multiple stakeholders in a fast-paced environment
• Proficiency with creative development tools (e.g. Canva, Veo3) and AirTable a plus
• Strong presentation skills
• Background in consumer marketing preferred

HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

The salary for this position is $65,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what ourideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Publishers is an equal opportunity employer.

HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [e-mail] Note: we will only respond to accommodation requests.