Academic Marketing Specialist

News Corp; New York (NY); Hybrid; USD 54,000 - 66,000; Full time

Job summary

HarperCollins Publishers is seeking a Marketing Associate in the Academic Marketing department. The role entails creating audience-focused copy for direct-to-consumer campaigns, maintaining subject-area catalogs, and developing teaching guides for college and high school audiences.

Travel to conferences and collaboration across teams are required. The position is hybrid and based in New York, with emphasis on academic publishing and author outreach.

Qualifications

• 4-year college degree or equivalent work experience.
• 2-3 years of prior publishing (academic marketing experience preferred).
• Ability to work effectively with all levels of management.
• Ability to set priorities while under pressure.
• Excellent communication and multi-tasking skills.
• Excellent organizational skills and exceptional attention to detail.
• Proficiency with the Microsoft Office Suite and blogging platforms.
• Academic writing background preferred.
• Knowledgeable about social media for marketing purposes.
• Ability to travel to academic and library conferences as needed.
• Links to writing samples required.

Responsibilities

• Writes content and copy for direct-to-consumer campaigns targeted at an academic audience.
• Maintains academic subject-area catalogs: codes titles for subject, writes copy, proofs, entry of extras.
• Writes teaching guides for college and high school levels and coordinates freelancing of guides.
• Engages with adopters and academic audiences to promote trade titles and support course adoption opportunities.
• Assists with customer service tasks, email queries and desk/exam copy process.
• Attends academic conferences, coordinates travel, creates promotional materials, sets up exhibits, and helps with sales outreach.
• Contributes to the departmental podcast HarperAcademic Calling.
• Explores opportunities for trade titles in various academic settings.
• Collaborates across the department for ad hoc assignments.

Skills

Strong writing

Communication

Detail oriented

Multi-tasking

Editorial skills

Project management

Social media marketing

Travel readiness

Education

4-year college degree or equivalent experience

Tools

Microsoft Office Suite

Blogging platforms

Job description

HarperCollins Publishers is seeking a Marketing Associate in the Academic Marketing department. The role entails creating audience-focused copy for direct-to-consumer campaigns, maintaining subject-area catalogs, and developing teaching guides for college and high school audiences.

Travel to conferences and collaboration across teams are required. The position is hybrid and based in New York, with emphasis on academic publishing and author outreach.