Senior Digital Ad Strategist — Hybrid Campaigns

Rational 360; Washington; Hybrid; USD 68.000 - 79.000; Vollzeit

Benefits dieser Stelle

Hybrid work policy

HQ in downtown DC (Mon/Wed/Thu)

Competitive compensation & benefits

Zusammenfassung

Rational 360 is seeking a Senior Advertising Strategist to manage and execute digital advertising campaigns across multiple platforms. The role requires hands-on experience with paid digital ads, strong writing, and the ability to handle a diverse workload in a fast-paced setting.

Collaborate with internal teams to implement paid social and paid search strategies, report performance, and contribute to new business proposals.

Qualifikationen

• 2-4 years of hands on keyboard advertising experience in the context of online campaigns.
• Basic familiarity with Facebook/Instagram Advertising Platform and Google Ads platform and their native measurement solutions.
• Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other tier two platforms.
• Experience reporting on paid/owned/earned social media.
• Experience executing ad campaigns with goals including acquisition, fundraising, and persuasion.
• Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools.
• Superior communication skills and writing ability.
• Ability to set advertising goals and drive toward them.
• Ability to work independently and in a team; multitask in fast-paced environments.
• Proven ability to develop creative, strategic digital solutions.

Aufgaben

• Collaborate with internal teams to develop and execute paid social media and paid search strategies.
• Launch, manage, optimize and report on campaigns (Facebook/Instagram, Google/Bing).
• Report on performance and analyze data for actionable learnings.
• Represent the department in client meetings and conference calls.
• Participate in new business proposals and presentations.
• Stay up-to-date on industry trends and apply them to client initiatives.

Kenntnisse

Advertising experience

Facebook/Instagram ads

Google Ads

LinkedIn/Twitter ads

Social media reporting

Campaign optimization

Communications

Attention to detail

Writing skills

Team collaboration

Creative digital solutions

Ausbildung

Bachelor’s Degree

Tools

Facebook Ads Manager

Google Ads

LinkedIn Ads

Analytics tools

Microsoft Office

Jobbeschreibung

Rational 360 is seeking a Senior Advertising Strategist to manage and execute digital advertising campaigns across multiple platforms. The role requires hands-on experience with paid digital ads, strong writing, and the ability to handle a diverse workload in a fast-paced setting.

Collaborate with internal teams to implement paid social and paid search strategies, report performance, and contribute to new business proposals.