Senior Digital Marketing Manager - Books

News Corp; Nashville (TN); Hybrid; USD 76,000 - 86,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

HarperCollins Christian Publishing in Nashville, TN seeks a Sr. Marketing Manager, Digital to lead data-driven digital campaigns for Spanish publishing brands in the U.S. and Latin America.

You will collaborate with cross-functional teams and agencies to grow online sales, follower engagement, and email performance across Amazon, social platforms, and email channels. You will manage budgets and ROI, oversee imprint-level strategies, and stay ahead of digital trends while coordinating with title

Qualifications

• 7+ years of hands-on digital marketing experience including digital advertising, email marketing, social media, and e-commerce.
• Experience using digital marketing analytics tools and sales data.
• Understand the Spanish-speaking Christian market in the U.S. and Latin America.

Responsibilities

• Collaborate with title marketers and agencies to strategize digital campaigns for frontlist and backlist titles across platforms.
• Optimize online discoverability and drive sales on Amazon US/Mexico, TikTok, and other platforms.
• Develop and execute email marketing strategies with audience growth and segmentation.
• Lead imprint-level social media strategies focused on growth, engagement, and ROI.
• Maintain imprint websites and support content that aligns with marketing objectives.
• Monitor ad performance and adjust campaigns to maximize impact and ROI.
• Provide monthly reporting on digital campaigns and platform growth.
• Manage digital marketing budgets and ensure alignment with priorities.

Skills

Analytics

Communication

Teamwork

Budget management

Multi-project management

Bilingual English/Spanish

Education

Bachelor's degree in marketing/communications/advertising or related field

Tools

Marketing tools

Job description

HarperCollins Christian Publishing in Nashville, TN seeks a Sr. Marketing Manager, Digital to lead data-driven digital campaigns for Spanish publishing brands in the U.S. and Latin America.

You will collaborate with cross-functional teams and agencies to grow online sales, follower engagement, and email performance across Amazon, social platforms, and email channels. You will manage budgets and ROI, oversee imprint-level strategies, and stay ahead of digital trends while coordinating with title