Senior Adobe Target Engineer - Front-End & Personalization

Sapient Corporation; Chicago (IL); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Ongoing learning opportunities

Flexible work arrangements

Health benefits

Paid leave and holidays

Wellness program

Job summary

Publicis Sapient is seeking a Senior Adobe Target Developer in the United States to translate experimentation requirements into reliable implementations across A/B and multivariate tests, personalization, and experience targeting. You will craft front-end solutions with JavaScript/TypeScript, HTML and CSS, ensuring accessibility and performance, while collaborating with product and analytics teams.

Responsibilities include configuring audiences, debugging, QA, documentation, and scalable,

Qualifications

• Bachelor's or Master's degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to troubleshoot technical issues, manage implementation details and recommend practical, scalable and maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery

Responsibilities

• Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations and other Target-driven experiences.
• Build front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules and delivery safeguards.
• Partner with product, design, analytics, MarTech and business teams to clarify requirements and deliver technically sound test implementations.
• Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues and production defects related to Target implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation and implementation standards.
• Create reusable scripts, utilities and documentation that help improve consistency and speed across experimentation delivery.

Skills

Adobe Target

JavaScript

TypeScript

HTML

CSS

Accessibility

Cross-browser testing

QA processes

Web performance

Communication

Education

Bachelor's or Master's in IT/CS/Digital Tech

Tools

Git

Analytics integration

Job description

Publicis Sapient is seeking a Senior Adobe Target Developer in the United States to translate experimentation requirements into reliable implementations across A/B and multivariate tests, personalization, and experience targeting. You will craft front-end solutions with JavaScript/TypeScript, HTML and CSS, ensuring accessibility and performance, while collaborating with product and analytics teams.

Responsibilities include configuring audiences, debugging, QA, documentation, and scalable,