Senior Adobe Target Developer: Front-End & Experimentation

Sapient Corporation; Boston (MA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation and benefits

Job summary

Publicis Sapient in Boston, MA seeks a Sr. Adobe Target Developer to translate experimentation requirements into robust, measurable implementations and uphold code quality, QA, accessibility, performance, and release readiness.

You will build Target-driven experiences, configure audiences, and collaborate with product, design, analytics, and MarTech to deliver scalable test solutions. Strong front-end skills are essential.

Qualifications

• Bachelor's or master's degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to troubleshoot technical issues, manage implementation details and recommend practical, scalable and maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery

Responsibilities

• Develop and support Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations and other Target-driven experiences.
• Build front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules and delivery safeguards.
• Partner with product, design, analytics, MarTech and business teams to clarify requirements and deliver technically sound test implementations.
• Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues and production defects related to Target implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation and implementation standards.
• Create reusable scripts, utilities and documentation that help improve consistency and speed across experimentation delivery.

Skills

Adobe Target

A/B testing

Multivariate testing

Experience targeting

Personalization

Audience setup

JavaScript

TypeScript

HTML

CSS

Accessibility

Cross-browser testing

Web performance

Git

Deployment workflows

Education

Bachelor's or master's degree in information technology, computer science, digital technology, design

Tools

Git

QA utilities

Job description

Publicis Sapient in Boston, MA seeks a Sr. Adobe Target Developer to translate experimentation requirements into robust, measurable implementations and uphold code quality, QA, accessibility, performance, and release readiness.

You will build Target-driven experiences, configure audiences, and collaborate with product, design, analytics, and MarTech to deliver scalable test solutions. Strong front-end skills are essential.