Senior Adobe Target Engineer — A/B Testing & Personalization

Sapient Corporation; Atlanta (GA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation and benefits

Flexible work options

Health benefits

Paid leave and holidays

Wellness program

Job summary

Publicis Sapient is seeking a Sr. Adobe Target Developer in the Atlanta area to translate experimentation requirements into reliable implementations. You will lead front-end development for Target activities, ensuring accessibility, performance and release readiness across A/B and multivariate tests.

You will collaborate with product, design, analytics and MarTech teams, troubleshoot issues, and contribute to reusable tooling and documentation to accelerate experimentation delivery.

Qualifications

• Bachelor's or Master's degree required or equivalent experience.
• Strong hands-on Adobe Target experience with testing and personalization.
• Strong front-end development with JavaScript/TypeScript/HTML/CSS and accessibility.
• Experience implementing Target activities with code, reusable scripts and analytics integration.
• Experience with Git-based development, PRs, reviews and release workflows.
• Ability to troubleshoot issues and provide scalable solutions.
• Excellent communication with cross-functional partners.

Responsibilities

• Develop and support Adobe Target activities for tests and personalized experiences.
• Build front-end code for Target activities using JS/TS/HTML/CSS, responsive design and accessibility.
• Configure audiences, profile scripts, parameters and QA links for Target deliveries.
• Collaborate with product, design, analytics and MarTech to clarify requirements.
• Troubleshoot delivery, audience qualification, analytics integration and production defects.
• Support QA, performance and documentation; maintain implementation standards.
• Create reusable scripts and utilities to improve consistency and speed.

Skills

Adobe Target

A/B testing

Multivariate testing

Experience targeting

Personalization

Audience setup

Profile scripts

QA & debugging

JavaScript

TypeScript

HTML

CSS

Accessibility

Web performance

Git workflows

Analytics integration

Education

Bachelor's or Master's in IT/CS/Digital Tech/Design

Tools

Adobe Target Certification

Git

Analytics tools

Job description

Publicis Sapient is seeking a Sr. Adobe Target Developer in the Atlanta area to translate experimentation requirements into reliable implementations. You will lead front-end development for Target activities, ensuring accessibility, performance and release readiness across A/B and multivariate tests.

You will collaborate with product, design, analytics and MarTech teams, troubleshoot issues, and contribute to reusable tooling and documentation to accelerate experimentation delivery.