Senior Adobe Target & Customer Journey Analytics Lead

Insight Global; Shelton (CT); On-site; USD 69,000 - 83,000; Full time

Job summary

Insight Global is seeking an Adobe Target & Customer Journey Analytics Lead for an enterprise QSR client. This role owns the strategy, execution, and optimization of digital analytics, experimentation, and personalization across web and mobile, partnering with Product, Engineering, Marketing, and Analytics to translate business needs into technical solutions.

Responsibilities include designing and launching A/B tests, analyzing performance data, guiding analytics governance, and ensuring

Qualifications

• 5+ years of experience with Adobe Target, Customer Journey Analytics (CJA), Adobe Analytics, or similar analytics platforms
• Strong background in digital analytics, web analytics, and customer behavior analysis
• Experience leading A/B testing, experimentation, and personalization initiatives
• Ability to translate business requirements into technical requirements for development teams
• Experience with analytics QA, testing validation, and release support
• Experience analyzing data and presenting actionable insights to business stakeholders
• Strong understanding of website and mobile app analytics; Experience with Adobe Experience Cloud products
• Experience with Quantum Metric or similar digital experience analytics tools
• Consulting background (Deloitte, Accenture, Slalom, Publicis Sapient, Adobe Professional Services, etc.)
• Experience supporting enterprise personalization programs
• Familiarity with solution design documentation and analytics governance
• Previous experience implementing Adobe solutions for large enterprise organization

Responsibilities

• Owns the strategy, execution, and optimization of digital analytics, experimentation, and personalization efforts
• Partner with Product, Engineering, Marketing, and Analytics teams to gather requirements and translate business needs into technical solutions
• Design and launch A/B tests and personalized experiences across web and mobile channels
• Analyze performance data and provide recommendations to improve engagement and conversion
• Manage analytics tracking, ensure accurate data collection and reporting, and support platform releases

Skills

Digital analytics

A/B testing leadership

Requirements translation

Analytics governance

Cross-functional collaboration

Tools

Adobe Target

Customer Journey Analytics

Adobe Analytics

Adobe Experience Cloud

Quantum Metric

Job description

Insight Global is seeking an Adobe Target & Customer Journey Analytics Lead for an enterprise QSR client. This role owns the strategy, execution, and optimization of digital analytics, experimentation, and personalization across web and mobile, partnering with Product, Engineering, Marketing, and Analytics to translate business needs into technical solutions.

Responsibilities include designing and launching A/B tests, analyzing performance data, guiding analytics governance, and ensuring