Senior Adobe Target Strategist

Holistic Partners, Inc; Miami (FL); Hybrid; USD 120,000 - 150,000; Full time

Job summary

A leading digital marketing firm is seeking a Senior Adobe Target Strategist / Experimentation Lead to join their team in Miami or Miramar, FL. This hybrid role requires deep technical expertise in Adobe Target and a strong governance mindset to establish an Adobe Target Center of Excellence. The ideal candidate will lead high-impact experimentation initiatives while effectively communicating with stakeholders. The position leverages extensive experience in digital environments and analytics to drive optimization strategies.

Qualifications

• 7+ years of digital experimentation and optimization experience.
• 5+ years of deep, hands-on Adobe Target expertise.
• Proven experience scaling Adobe Target across multiple teams.
• Strong experience integrating Adobe Target with AEM.
• Experience defining governance standards and COE frameworks.
• Strong analytics acumen with ability to translate data into actionable insights.
• Experience in ecommerce or high‑traffic digital environments.
• Executive‑level communication skills.

Responsibilities

• Serve as both a hands-on practitioner and architect for Adobe Target COE.
• Design and operationalize the Adobe Target COE.
• Execute high-impact optimization initiatives.
• Translate data into actionable insights.

Skills

Digital experimentation and optimization

Adobe Target expertise

Ecommerce experience

Strong analytical skills

Executive communication

Data analysis

AEM integration

Ecommerce optimization

Tools

Adobe Target

Adobe Analytics

Adobe Experience Platform

AEM

Job description

Location: Miami or Miramar, FL (Hybrid – 4 Days Onsite)

Duration: 6-Month Contract-to-Hire

IV Process: Video Interview

Overview

• We are seeking a Senior Adobe Target Strategist / Experimentation Lead to serve as both a hands‑on practitioner and a foundational architect for an enterprise Adobe Target Center of Excellence (COE).
• This is a hybrid strategist‑operator role requiring deep technical fluency, a strong governance mindset, and the ability to communicate effectively with executive stakeholders. The ideal candidate will help scale experimentation maturity across ecommerce and product teams while directly executing high‑impact optimization initiatives.
• Approximately 20–30% of the role will focus on designing and operationalizing the Adobe Target COE. The remaining time will be dedicated to hands‑on experimentation execution, optimization, and performance analysis.

Required Qualifications

• 7+ years of digital experimentation and optimization experience
• 5+ years of deep, hands‑on Adobe Target expertise
• Proven experience scaling Adobe Target across multiple teams in enterprise environments
• Strong experience integrating Adobe Target with AEM (including Experience Fragments)
• Experience defining governance standards and COE frameworks
• Strong analytics acumen with ability to translate data into actionable insights
• Experience in ecommerce or high‑traffic digital environments
• Executive‑level communication skills

Preferred Qualifications

• Experience building or leading an experimentation COE
• Familiarity with Adobe Analytics and/or Adobe Experience Platform
• Experience within travel, hospitality, or consumer‑facing industries
• Strong cross‑functional leadership and stakeholder management skills