Lead, Personalization & Experimentation (Adobe Target)

Walgreens; Deerfield (IL); On-site; USD 65,000 - 114,000; Full time

Job summary

Walgreens is seeking a leadership-level specialist to drive personalization and experimentation across its digital experiences using Adobe Target. You will guide test design, audience targeting, and implementation while collaborating with Product, Marketing, Analytics, UX, and Development teams to deliver measurable outcomes.

You will mentor teammates, ensure governance and quality, and advance optimization through data-driven insights and best practices in a fast-paced ecommerce environment.

Qualifications

• Bachelor’s degree or equivalent experience in web production.
• Experience with HTML, JavaScript, XML, Flash, and CSS.
• Strong problem-solving and communication skills.
• Willing to travel up to 10% for business.

Responsibilities

• Lead the execution of Adobe Target activities including A/B testing, multivariate testing, audience targeting, recommendations, and personalization experiences.
• Partner with business stakeholders to translate objectives into effective experimentation and personalization strategies.
• Ensure activities are implemented with governance, quality standards, and measurement requirements.
• Provide consultation on test design, targeting approaches, statistical considerations, and optimization opportunities.

Skills

HTML

JavaScript

XML

CSS

Project management

Microsoft Office

Travel willingness

Education

Bachelor’s degree

High School Diploma + 4 years experience

Tools

Adobe Target

Adobe Experience Manager (AEM)

Adobe Analytics

Job description

Walgreens is seeking a leadership-level specialist to drive personalization and experimentation across its digital experiences using Adobe Target. You will guide test design, audience targeting, and implementation while collaborating with Product, Marketing, Analytics, UX, and Development teams to deliver measurable outcomes.

You will mentor teammates, ensure governance and quality, and advance optimization through data-driven insights and best practices in a fast-paced ecommerce environment.