Senior Account Director: Loyalty & Personalization

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

Publicis Groupe in New York is seeking a seasoned marketer to lead client partnerships and drive full‑funnel, data‑driven programs. You will shape digital strategies, activate loyalty initiatives, and collaborate across strategy, data and creative teams to deliver measurable business outcomes.

The role emphasizes client leadership, cross‑functional collaboration, and strong storytelling to present insights and recommendations. Local travel may be required as client needs demand.

Qualifications

• Willingness to travel locally as needed in support of client relationships and key moments, occasional travel outside of NY metro area.

Responsibilities

• Build and manage strong, trusted client relationships, serving as a primary day‑to‑day contact and strategic partner across the account.
• Articulate the agency’s point of view on digital business, membership, loyalty marketing, data, and personalization, informing clients on industry trends, platforms and consumer expectations.
• Translate business objectives into clear, actionable marketing strategies that drive results across channels.
• Lead the development of full funnel creative campaigns, managing multiple work streams with urgency.
• Develop membership acquisition and retention programs to deepen customer relationships and extend lifetime value.
• Collaborate with strategy, data, media, technology and creative teams to activate personalization across channels.

Skills

Travel readiness

Job description

Publicis Groupe in New York is seeking a seasoned marketer to lead client partnerships and drive full‑funnel, data‑driven programs. You will shape digital strategies, activate loyalty initiatives, and collaborate across strategy, data and creative teams to deliver measurable business outcomes.

The role emphasizes client leadership, cross‑functional collaboration, and strong storytelling to present insights and recommendations. Local travel may be required as client needs demand.