Senior ABM & Strategic Growth Leader

New Home Star; Orlando (FL); Hybrid; USD 72,250 - 97,750; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with match

Paid time off

Job summary

New Home Star, a leading U.S. homebuilder sales company, is seeking a Senior Manager of Account-Based Marketing & Strategic Growth to drive growth for priority home-building accounts and key decision-makers.

You will lead targeted campaigns, executive relationship development, and revenue-focused initiatives from our Corporate Support Office. The role blends strategy, content, events, and technology to engage the right accounts and convert engagement into meetings and pipeline.

Qualifications

• 7+ years in B2B marketing or related fields.
• Experience marketing to a defined group of high-value accounts.
• Strong executive communication, presentation, writing, and relationship-building skills.
• Experience with CRM, marketing automation, analytics, and digital marketing tools.

Responsibilities

• Develop and manage account-based marketing plans for priority home-building accounts.
• Research target companies, executives, business needs, markets, and relationship opportunities.
• Create personalized campaigns across email, digital advertising, content, events, direct outreach, and executive communications.
• Generate qualified meetings and business opportunities for New Home Star leadership.
• Build long-term relationships with prospects, clients, and industry partners.
• Prepare executives for meetings with account research, insights, and recommended messaging.
• Strengthen New Home Star’s B2B brand and position the company around revenue performance.
• Use CRM, automation, analytics, and AI tools to prioritize accounts and improve personalization.
• Track account engagement, qualified opportunities, pipeline, and campaign performance.
• Partner with marketing, business development, technology, and executive leadership.

Skills

ABM strategy

B2B marketing

Executive communication

Education

Bachelor's degree

Tools

CRM

Marketing automation

Analytics

Job description

New Home Star, a leading U.S. homebuilder sales company, is seeking a Senior Manager of Account-Based Marketing & Strategic Growth to drive growth for priority home-building accounts and key decision-makers.

You will lead targeted campaigns, executive relationship development, and revenue-focused initiatives from our Corporate Support Office. The role blends strategy, content, events, and technology to engage the right accounts and convert engagement into meetings and pipeline.