Senior Manager, Account-Based Marketing (ABM)

New Home Star; Orlando (FL); Hybrid; USD 72,250 - 97,750; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with match

Paid time off

Job summary

New Home Star, a leading U.S. homebuilder sales company, is seeking a Senior Manager of Account-Based Marketing & Strategic Growth to drive growth for priority home-building accounts and key decision-makers.

You will lead targeted campaigns, executive relationship development, and revenue-focused initiatives from our Corporate Support Office. The role blends strategy, content, events, and technology to engage the right accounts and convert engagement into meetings and pipeline.

Qualifications

• 7+ years in B2B marketing or related fields.
• Experience marketing to a defined group of high-value accounts.
• Strong executive communication, presentation, writing, and relationship-building skills.
• Experience with CRM, marketing automation, analytics, and digital marketing tools.

Responsibilities

• Develop and manage account-based marketing plans for priority home-building accounts.
• Research target companies, executives, business needs, markets, and relationship opportunities.
• Create personalized campaigns across email, digital advertising, content, events, direct outreach, and executive communications.
• Generate qualified meetings and business opportunities for New Home Star leadership.
• Build long-term relationships with prospects, clients, and industry partners.
• Prepare executives for meetings with account research, insights, and recommended messaging.
• Strengthen New Home Star’s B2B brand and position the company around revenue performance.
• Use CRM, automation, analytics, and AI tools to prioritize accounts and improve personalization.
• Track account engagement, qualified opportunities, pipeline, and campaign performance.
• Partner with marketing, business development, technology, and executive leadership.

Skills

ABM strategy

B2B marketing

Executive communication

Education

Bachelor's degree

Tools

CRM

Marketing automation

Analytics

Job description

Job Requirements

Build solutions. Elevate performance. Thrive in Corporate at New Home Star!

New Home Star is the nation's largest privately owned seller of new homes. As a member of our Marketing team, you'll help drive growth for both New Home Star and our home builder partners. We are seeking a Senior Manager, Account-Based Marketing & Strategic Growth to generate qualified business opportunities from a small, highly targeted group of priority home-building accounts and key decision-makers.

Job Requirements

Build solutions. Elevate performance. Thrive in Corporate at New Home Star!

New Home Star is the nation's largest privately owned seller of new homes. As a member of our Marketing team, you'll help drive growth for both New Home Star and our home builder partners. We are seeking a Senior Manager, Account-Based Marketing & Strategic Growth to generate qualified business opportunities from a small, highly targeted group of priority home-building accounts and key decision-makers.

This role will lead New Home Star’s account-based marketing strategy, combining targeted campaigns, executive relationship development, brand positioning, research, content, events, and technology. The goal is not high-volume lead generation. Success will come from creating meaningful engagement with the right accounts and converting that engagement into qualified meetings and pipeline. Help lead and establish New Home Star as a revenue-performance partner that helps builders improve demand generation, conversion, technology, and business performance.

Our Corporate Support Office in downtown Elmhurst is designed for collaboration, connection, and innovation. Chicagoland-based team members collaborate in person each week, while remote employees travel to Elmhurst periodically for leadership meetings, team collaboration, and company events. It's a supportive, ambitious culture where you'll have the opportunity to make a lasting impact and grow your career.

Why New Home Star?

Industry Leader: The largest privately owned new home sales company in the U.S., partnering with market-leading home builders.

Real Growth: Hands-on training, a professional development budget, and clear opportunities for advancement—all within a supportive, high-energy team led by leaders who are dedicated to your success.

Hybrid Flexibility: A flexible hybrid schedule that supports strategic in-office collaboration while providing the autonomy needed for focused, high-impact leadership work.

Award-Winning Culture: Supportive, high-energy team with leadership dedicated to your success, recognized in 2025 as the Best Place to Work in Real Estate and Glassdoor’s Best Places to Work.

Compensation & Benefits: Base salary of $85,000, biannual bonus opportunities, and a comprehensive benefits package including medical, dental, vision, 401(k) with match, paid time off, and more.

Volunteer Opportunities: Encouraged time and financial resources to give back to your local community in meaningful ways.

What You’ll Do

• Develop and manage account-based marketing plans for priority home-building accounts.
• Research target companies, executives, business needs, markets, and relationship opportunities.
• Create personalized campaigns across email, digital advertising, content, events, direct outreach, and executive communications.
• Generate qualified meetings and business opportunities for New Home Star leadership.
• Build long-term relationships with prospects, clients, and industry partners.
• Prepare executives for meetings with account research, insights, and recommended messaging.
• Strengthen New Home Star’s B2B brand and position the company around revenue performance.
• Use CRM, automation, analytics, and AI tools to prioritize accounts and improve personalization.
• Track account engagement, qualified opportunities, pipeline, and campaign performance.
• Partner with marketing, business development, technology, and executive leadership.

What Success Looks Like

• Qualified meetings generated.
• Qualified opportunities and pipeline influenced.
• Engagement across priority accounts.
• Executive-level relationships developed.
• Conversion of engaged accounts into active business opportunities.
• Growth in New Home Star’s awareness and credibility among target builders.

What We’re Looking For

• Experience: 7+ years of experience in B2B marketing, account-based marketing, business development, brand strategy, or a related field.
• Experience marketing to a defined group of high-value accounts.
• Strong executive communication, presentation, writing, and relationship-building skills.
• Experience with CRM, marketing automation, analytics, and digital marketing tools.
• Ability to connect marketing activity to qualified opportunities and revenue.
• Home-building, real estate, SaaS, consulting, or professional-services experience preferred.
• Tech-Savvy: Proficient in MS Office Suite, Google platform, and AI-driven tools is a plus.
• Education: Bachelor's degree or higher preferred.

Work Authorization & Employment Eligibility

Candidates must be legally authorized to work in the United States at the time of application and throughout employment. New Home Star does not provide visa sponsorship or participate in employment-based work authorization sponsorship programs. Remote employment opportunities are limited to states where New Home Star is authorized to employ team members.