Senior ABM & Demand Gen Lead (Remote)

Optery, Inc.; United States; Remote; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with employer match

Paid time off

Job summary

Optery, Inc. is seeking a Senior Demand Generation Manager to expand ABM efforts for Optery for Business and drive demand alongside enterprise AEs. You will own planning, execution, and measurement of demand programs across channels to generate qualified opportunities.

You will partner with Head of Marketing, RevOps, and marketing teams to build a scalable demand engine, optimize conversion, and deliver revenue impact in a fully remote US-based role.

Qualifications

• 10+ years of B2B marketing experience with SaaS or tech background.
• Experience building or expanding ABM programs from planning to measurement.
• Experience collaborating with enterprise account executives on joint plans and campaigns.
• Strong understanding of enterprise buying committees and complex sales cycles.
• Proven ability to generate qualified pipeline in a sales-led environment with measurable results.
• Experience executing multi-channel demand generation programs.
• Ability to identify acquisition funnel gaps and prioritize data-driven improvements.
• Strong analytical skills to translate data into actionable insights.
• Excellent copywriting and communications skills for campaign content.
• Hands-on experience with marketing automation and CRM platforms (HubSpot preferred).
• Experience launching programs in a growing company and cross-functional collaboration.
• Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise buyers.

Responsibilities

• Build and expand our ABM program with clear account selection, segmentation, and campaign plans.
• Collaborate with enterprise AEs to map buying committees and coordinate marketing with sales outreach.
• Create conversations and assets to advance deals and generate opportunities.
• Lead demand generation planning aligned with B2B pipeline goals.
• Execute integrated campaigns across content, email, webinars, digital, events, and partner channels.
• Improve conversion by analyzing how buyers find Optery and engage with content.
• Leverage buyer insight from conversations, sales feedback, and results to refine targeting and messaging.
• Measure performance with RevOps using HubSpot, Dreamdata, and other tools; report on engagement, pipeline, revenue, and costs.
• Manage budgets, test approaches, and scale programs that perform.

Skills

B2B marketing

ABM programs

Sales alignment

Enterprise buying committees

Multi-channel marketing

Marketing automation

CRM platforms

Campaign analytics

Campaign copywriting

Cybersecurity marketing

Tools

HubSpot

Dreamdata

Job description

Optery, Inc. is seeking a Senior Demand Generation Manager to expand ABM efforts for Optery for Business and drive demand alongside enterprise AEs. You will own planning, execution, and measurement of demand programs across channels to generate qualified opportunities.

You will partner with Head of Marketing, RevOps, and marketing teams to build a scalable demand engine, optimize conversion, and deliver revenue impact in a fully remote US-based role.