Senior ABM & Demand Generation Manager

Cybersecurity Marketing Society; United States; Remote; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401k with employer match

Paid time off

Job summary

Optery is seeking a Senior ABM & Demand Generation Manager to grow demand for Optery for Business and expand ABM into an established program.

You will build and lead the ABM program alongside enterprise AEs, prioritizing accounts, mapping buying committees, and coordinating marketing activity to move deals forward. This senior IC role owns strategy and hands-on execution across paid media and field marketing with strong analytics.

Qualifications

• 7+ years in B2B marketing, with ownership of demand generation programs for SaaS/tech.
• Experience building or expanding ABM programs from planning to measurement.
• Experience partnering with enterprise AEs on shared plans, campaigns, and opportunities.
• Deep understanding of enterprise buying committees and multi-stakeholder sales cycles.
• Proven track record of generating qualified pipeline in a sales-led environment.
• Experience delivering demand gen across multiple channels.
• Able to identify gaps in the acquisition funnel and prioritize improvements.
• Strong analytical skills turning campaign data into actionable insights.
• Excellent writing and communication skills, from copy to leadership reports.
• Hands-on experience with marketing automation and CRM (HubSpot is valuable; Dreamdata familiarity is a plus).
• Experience launching programs in a growing company and collaborating with a small team.
• Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise buyers.

Responsibilities

• Build and expand ABM program with clear account selection, segmentation, campaign plans, and success metrics.
• Collaborate with enterprise AEs to map buying committees and coordinate marketing activity with sales outreach.
• Create content, offers, and campaigns to engage stakeholders and drive opportunities.
• Lead demand generation planning aligned with pipeline goals and multi-channel programs.
• Run integrated campaigns across content, email, webinars, digital, events, and partner channels.
• Improve conversion by analyzing how buyers discover Optery and engage content.
• Use buyer insight to refine targeting and messaging; write briefs and guide content development.
• Measure results with RevOps using tools like HubSpot and Dreamdata; explain insights and required changes.
• Manage budgets and priorities; test approaches and scale winning programs.

Skills

B2B marketing

Demand generation

ABM program

Enterprise collaboration

Campaign planning

Analytics

CRM & Marketing Automation

HubSpot

Dreamdata familiarity

Cybersecurity marketing

Tools

HubSpot

Dreamdata

Job description

The Role

We’re looking for a Senior ABM & Demand Generation Manager to grow demand for Optery for Business and expand our ABM efforts into an established program.

Building that program alongside our enterprise account executives will be a central part of the job. You’ll work together to prioritize accounts, engage buying committees, generate qualified opportunities, and help move deals forward. You’ll own the marketing programs and establish the planning, coordination, and measurement needed to support that work.

You’ll also lead broader demand generation programs, working closely with our Head of Marketing, Sales, RevOps, and marketing team. This is a senior individual contributor role with responsibility for strategy and hands‑on execution. Paid media and field marketing are covered by colleagues you’ll partner with to develop and deliver campaigns.

What you’ll do

• Build our ABM program. Expand existing efforts into a consistent program with clear account selection, segmentation, campaign plans, and success measures. Develop tailored programs for individual strategic accounts and groups of accounts with shared needs.
• Work alongside enterprise account executives. Develop shared account plans, map buying committees, identify gaps in engagement, and coordinate marketing activity with sales outreach. Run regular account reviews to assess progress and agree on next steps.
• Create conversations and help advance deals. Develop content, offers, and campaigns that engage relevant stakeholders within target accounts. Work with AEs to open new opportunities and address buyer questions throughout the sales cycle.
• Lead demand generation planning. Build a plan aligned with B2B pipeline goals. Identify priority audiences and opportunities, then develop programs that build awareness, capture interest, and convert it into sales conversations.
• Run integrated campaigns. Lead planning, execution, and optimization across content, email, webinars, digital, events, and partner channels. Define the audience, message, offer, channel mix, and follow‑up, working with the colleagues responsible for each channel.
• Improve conversion. Review how buyers discover Optery, engage with content, request a demo or trial, and enter sales conversations. Work with Marketing, Sales, and RevOps to identify and address gaps.
• Use buyer insight to improve the work. Draw on customer conversations, sales feedback, research, and campaign results to refine targeting and messaging. Write campaign briefs and copy, and guide the development of content and offers.
• Measure results and recommend where to invest. Work with RevOps to evaluate performance using HubSpot, Dreamdata, and buyer feedback. Track account engagement, qualified opportunities, pipeline progression, revenue contribution, and program costs. Explain what the results mean and what should change.
• Manage budgets and priorities. Test new approaches, assess results, and expand programs that perform. Make practical trade‑offs based on the team’s capacity and business goals.

What you’ll bring

• 7+ years of B2B marketing experience, including ownership of demand generation programs for a SaaS or technology business.
• Experience building or substantially expanding an ABM program, from account selection and planning through execution and measurement.
• Experience working directly with enterprise account executives on shared account plans, coordinated campaigns and outreach, and opportunity progression.
• A strong understanding of enterprise buying committees and complex sales cycles, including how to engage multiple stakeholders within an account.
• Demonstrated success generating qualified pipeline in a sales‑led environment, with examples of how your programs contributed to opportunities and revenue.
• Experience developing demand generation programs across multiple channels.
• The ability to identify gaps in the acquisition funnel and prioritize improvements based on their likely business impact.
• Strong analytical skills and the ability to turn campaign, account, and CRM data into clear recommendations.
• Clear writing and communication skills, from developing campaign copy to explaining results to leadership.
• Hands‑on experience with marketing automation and CRM platforms. HubSpot experience is valuable; familiarity with Dreamdata or similar attribution tools is a plus.
• Experience launching programs in a growing company and working effectively across a small team.
• Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise buyers is especially relevant. Cybersecurity experience is a plus.

Why Optery

You’ll market a product that helps protect people from real threats. You’ll have room to build our ABM program, work directly with enterprise sales and company leaders, and see the impact of your work on Optery’s B2B growth.

Location

While Optery is a fully‑remote global team, this position is based in the United States and is required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones. A hybrid work setup is available for candidates based in New York.

Compensation & Benefits

• Base salary: $150K - $170K + Bonus
• Great health, dental, and vision insurance
• 401k program with employer match
• Paid time off policy

Equal Opportunity

Optery values diversity and is an equal opportunity employer. Optery does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non‑merit factor.