Senior Demand Gen Lead — AI-Driven ABM Campaigns

Socket.dev; San Jose (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

AppZen in San Jose is seeking a high-performing Senior Manager of Demand Generation to fuel pipeline growth across target segments. You will lead planning and execution of integrated campaigns across channels, collaborating with Sales, SDRs, Content, and RevOps to build programs that convert.

The ideal candidate has 5–7 years in B2B demand generation, is analytical, and thrives in a fast-paced environment where experimentation and AI-driven approaches create leverage.

Qualifications

• 5-7 years of experience in B2B demand generation or growth marketing.
• Track record of building multi-channel campaigns that convert leads into pipeline.
• Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (6sense, Unify).
• Strong analytical mindset - data-driven decision making.
• Experience collaborating with Sales and SDR teams to drive program success.
• Excellent project management in a fast-paced environment.
• Experience building AI into marketing workflows (prompt libraries, agents, AI-driven automation).
• Test-and-learn attitude with curiosity, creativity, and grit.

Responsibilities

• Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars.
• Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.
• Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies.
• Test and optimize digital tactics and landing pages to drive qualified leads and opportunities.
• Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops.
• Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas.

Skills

B2B demand generation

SaaS marketing

HubSpot/Marketo

Sales collaboration

Analytics

Project management

AI in marketing

Tools

HubSpot

Salesforce

ABM platforms (6sense, Unify)

Job description

AppZen in San Jose is seeking a high-performing Senior Manager of Demand Generation to fuel pipeline growth across target segments. You will lead planning and execution of integrated campaigns across channels, collaborating with Sales, SDRs, Content, and RevOps to build programs that convert.

The ideal candidate has 5–7 years in B2B demand generation, is analytical, and thrives in a fast-paced environment where experimentation and AI-driven approaches create leverage.