Senior ABM & Campaign Architect (AI-Driven)

Applied Methods Ltd; San Francisco, Northern (CA, KY); Hybrid; USD 190,000 - 225,000; Full time

Benefits offered by this job

Health insurance

Startup equity

Competitive benefits

Job summary

Together AI in San Francisco is seeking a Senior ABM & Campaign Manager to own account-based programs and integrated campaigns targeting AI-native and digital-native companies. You will drive campaigns from first touch to pipeline, shaping measurement as you scale the demand generation function.

You will partner with Sales, RevOps, and Field Marketing to build ABM plays, orchestrate multi-channel campaigns, and optimize channel mix through testing.

Qualifications

• 6+ years in B2B demand generation, campaigns, or ABM, preferably at SaaS or AI-native/digital-first companies, with experience marketing to technical decision makers and practitioners across engineering, IT, or cybersecurity.
• Proven track record building and scaling integrated campaigns across digital, events, content, and account-based channels, including where process didn't exist yet.
• Deep ABM expertise across account tiering, buying group mapping, intent data, orchestration, and measurement.
• Experience working with digital agencies across paid social and search.
• Marketing automation and campaign operations fluency (Marketo, HubSpot, or similar) with an understanding of lead lifecycle management.
• Data-driven, comfortable working in reporting tools like Hex or Tableau to interpret campaign performance and communicate it clearly to stakeholders.

Responsibilities

• Build and own bespoke ABM programs for our top accounts, partnering with Sales on account tiering, buying group mapping, and the plays that drive marketing activation and air cover.
• Design and run integrated campaigns across paid media, email, content syndication, webinars, gifting, and meeting-maker programs, connecting them into cohesive journeys rather than standalone tactics.
• Partner with Field Marketing and Events on pre-event account targeting and warm-up, digital amplification, and post-event retargeting.
• Develop campaign architecture, messaging, and creative across the customer journey in partnership with Product Marketing, Brand, Design, and Content, keeping positioning consistent across every campaign touchpoint.
• Run continuous testing and experimentation across channels — from ad creative and landing pages to targeting and channel mix — to improve conversion and pause what isn't working.
• Work with RevOps as the business owner of our demand gen and ABM stack, influencing what to evaluate, buy, or build in-house with AI tooling.
• Own account penetration and pipeline contribution against new logo goals, managing campaign performance and building the reporting framework that defines what success looks like.

Job description

Together AI in San Francisco is seeking a Senior ABM & Campaign Manager to own account-based programs and integrated campaigns targeting AI-native and digital-native companies. You will drive campaigns from first touch to pipeline, shaping measurement as you scale the demand generation function.

You will partner with Sales, RevOps, and Field Marketing to build ABM plays, orchestrate multi-channel campaigns, and optimize channel mix through testing.