Senior ABM & Demand Gen Campaign Lead

Origami Risk; United States; Hybride; USD 93 000 - 116 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Medical and dental coverage

Vision coverage

401(k) match

Paid time off

Résumé du poste

Origami Risk is seeking a Senior Campaign Manager, ABM, to own integrated marketing programs across demand generation and account-based marketing. You will partner with Sales to prioritize target accounts, align messaging, and drive named-account pipeline from interest to close while leading email and content syndication.

Reporting to the Director of Growth Marketing, the role offers a base pay of $93,000–$116,000 with bonus eligibility and benefits including health, dental, vision, 401(k)

Qualifications

• 8+ years in integrated marketing, campaigns, or demand generation.
• 3+ years in B2B SaaS marketing.
• 5+ years developing campaign and content strategy and managing cross-functional projects.
• Extensive experience analyzing campaign performance and presenting actionable recommendations.
• 3+ years designing and running ABM programs across 1:1, 1:few, and programmatic motions.
• Strong ability to plan and execute multi-channel campaigns from concept through measurement.
• Excellent verbal and written communication with diverse audiences.
• Collaborate cross-functionally within a matrixed org.
• Strong organizational and project management skills.
• Analytical mindset to interpret performance data and draw insights.
• Awareness of current marketing trends and applying them to campaigns.
• Aptitude for using AI to improve targeting and execution.
• Commitment to continuous learning and professional development.
• Experience with Marketo, Salesforce, and Asana is a plus.
• Hands-on experience with email and webinar programs.
• Experience partnering with enterprise sales on account selection and pipeline accountability.
• Experience using intent or firmographic data to prioritize account investment.

Responsabilités

• Owns demand generation strategy and campaign execution for the Insurance business.
• Partner with Sales, Enablement, Product Marketing to identify segments, solutions, personas, and opportunities.
• Develop and orchestrate integrated, multi-channel campaigns across audience, messaging, content, channels, and CTAs.
• Owns key demand generation programs including email and content syndication with budgets and vendors.
• Maintain an integrated Insurance campaign plan aligned to sales priorities and launches.
• Monitor funnel performance and translate insights into actionable recommendations.

Connaissances

ABM

Demand generation

Campaign management

Cross-functional collaboration

Email marketing

Content syndication

AI in marketing

Analytics

Multi-channel campaigns

B2B SaaS marketing

Formation

Bachelor's degree in marketing

Outils

Marketo

Salesforce

Asana

Description du poste

Origami Risk is seeking a Senior Campaign Manager, ABM, to own integrated marketing programs across demand generation and account-based marketing. You will partner with Sales to prioritize target accounts, align messaging, and drive named-account pipeline from interest to close while leading email and content syndication.

Reporting to the Director of Growth Marketing, the role offers a base pay of $93,000–$116,000 with bonus eligibility and benefits including health, dental, vision, 401(k)