AI-Driven ABM & Demand Gen Manager - Mid-Market Growth

Motive

Austin (TX)

Hybrid

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Motive is seeking a data-driven marketer to lead mid-market demand generation and ABM programs. You will drive multi-channel campaigns, align with sales, and partner with content, PMM, and operations to optimize pipeline.

This role requires a builder's mindset, comfort with ambiguity, and a focus on scalable growth through AI-enabled personalization. You will work across channels including LinkedIn, display, email, webinars, and field events, continually iterating strategies to improve pipeline

Qualifications

5+ years in B2B demand generation, campaign management or growth marketing.
Hands-on experience with ABM strategies and multi-channel demand generation.
Proven ability to partner with SDRs, AEs, and sales leadership to drive pipeline.
Experience with marketing automation platforms (Salesforce, Marketo) and analytics tools.

Responsibilities

Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across mid-market segments.
Partner with Content Marketing, Customer Marketing and PMM to map content to the buyer journey and support campaign objectives.
Maintain target account lists and apply buyer funnel knowledge to inform targeting and messaging.
Collaborate with Marketing Operations to ensure targeting accuracy, list hygiene, and campaign setup.