Senior ABM & Campaign Manager

Togetherai; San Francisco (CA); On-site; USD 190,000 - 225,000; Full time

Benefits offered by this job

Equity

Health insurance

Competitive benefits

Job summary

Together AI, the AI Native Cloud, is hiring a Senior ABM & Campaign Manager to lead our Demand Generation programs targeting AI-native and digital-native buyers at scale.

You will own ABM strategies and integrated campaigns across content, digital, and events, shaping measurement and growth. Collaboration with Product Marketing, Brand and Design is essential, with a strong emphasis on testing and data-driven optimization.

Qualifications

• 6+ years in B2B demand generation or ABM at SaaS/AI-native/digital-first companies.
• Proven track record building and scaling integrated campaigns across digital, events, content, and account-based channels.
• Deep ABM expertise across account tiering, buying group mapping, intent data, orchestration, and measurement.
• Experience working with digital agencies across paid social and search.
• Marketing automation and campaign operations fluency (Marketo, HubSpot, or similar).
• Data-driven, comfortable working in reporting tools to interpret campaign performance.

Responsibilities

• Build and own bespoke ABM programs for our top accounts, partnering with Sales on account tiering and plays.
• Design and run integrated campaigns across paid media, email, content syndication, webinars, gifting, and meeting-maker programs.
• Partner with Field Marketing and Events on pre-event targeting and warm-up, digital amplification, and retargeting.
• Develop campaign architecture, messaging, and creative across the customer journey with Product Marketing, Brand, Design, and Content.
• Run testing and experimentation across channels to improve conversion and pause what isn't working.
• Work with RevOps as the business owner of our demand gen and ABM stack.
• Own account penetration and pipeline contribution against new logo goals, defining success metrics.

Skills

ABM strategy

Campaign management

Integrated campaigns

Analytics

Marketing automation

Tools

Marketo

HubSpot

Tableau

Hex

Job description

About the role

We're hiring a Senior ABM & Campaign Manager to join our Demand Generation team. You'll own our account-based programs and the integrated campaigns that reach AI-native and digital-native companies running inference at scale. That means designing and executing campaigns from first touch to pipeline across content, digital, and the account-based experience, then shaping how we measure what works as we grow.

Responsibilities

• Build and own bespoke ABM programs for our top accounts, partnering with Sales on account tiering, buying group mapping, and the plays that drive marketing activation and air cover.


• Design and run integrated campaigns across paid media, email, content syndication, webinars, gifting, and meeting-maker programs, connecting them into cohesive journeys rather than standalone tactics.


• Partner with Field Marketing and Events on pre-event account targeting and warm-up, digital amplification, and post-event retargeting.


• Develop campaign architecture, messaging, and creative across the customer journey in partnership with Product Marketing, Brand, Design, and Content, keeping positioning consistent across every campaign touchpoint.


• Run continuous testing and experimentation across channels - from ad creative and landing pages to targeting and channel mix - to improve conversion and pause what isn't working.


• Work with RevOps as the business owner of our demand gen and ABM stack, influencing what to evaluate, buy, or build in-house with AI tooling.


• Own account penetration and pipeline contribution against new logo goals, managing campaign performance and building the reporting framework that defines what success looks like.

Requirements

• 6+ years in B2B demand generation, campaigns, or ABM, preferably at SaaS or AI-native/digital-first companies, with experience marketing to technical decision makers and practitioners across engineering, IT, or cybersecurity.


• Proven track record building and scaling integrated campaigns across digital, events, content, and account-based channels, including where process didn't exist yet.


• Deep ABM expertise across account tiering, buying group mapping, intent data, orchestration, and measurement.


• Experience working with digital agencies across paid social and search.


• Marketing automation and campaign operations fluency (Marketo, HubSpot, or similar) with an understanding of lead lifecycle management.


• Data-driven, comfortable working in reporting tools like Hex or Tableau to interpret campaign performance and communicate it clearly to stakeholders.

About Together AI

Together AI, the AI Native Cloud, is purpose-built for AI engineers. AI application developers get high-performance inference that scales reliably, fine-tuning and reinforcement learning for creating frontier-level specialized models, and pre-training at massive scale for fully custom intelligence, all around a marketplace of leading open models that teams can run, adapt, and own. Trusted by Cursor, Decagon, ElevenLabs, Salesforce, and Zoom, Together serves 400+ trillion tokens a month.

Compensation

We offer competitive compensation, startup equity, health insurance and other competitive benefits. The US base salary range for this full-time position is: $190K - $225K + equity + benefits. Our salary ranges are determined by location, level and role. Individual compensation will be determined by experience, skills, and job-related knowledge.

Equal Opportunity

Together AI is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more.

Please see our privacy policy at https://www.together.ai/privacy.