Senior ABM Architect—Targeted Brand Growth

Matcha; Northern (KY); Hybrid; USD 115,000 - 145,000; Full time

Job summary

Archive is seeking a Senior Manager of Account-Based Marketing to own how we reach the world's top brands. You will map buying committees, define plays, and orchestrate multi-channel outreach across email, LinkedIn, paid social, and events to drive named accounts forward.

This role requires 4+ years in ABM or demand gen, exceptional writing, and comfort building AI-assisted workflows. You will partner with Sales and RevOps, own the account universe (~300 accounts), and push for precise,

Qualifications

• 4+ years in ABM, demand generation, growth marketing, or outbound strategy.
• Direct ABM experience with account-level campaigns.
• Ability to write to CFO & CMO and craft credible commercial arguments.
• Comfort with AI-driven content generation and editing for brand voice.
• Strong writing and systems-thinking, able to design end-to-end ABM engines.
• Organized and capable of coordinating with AEs to move 300 accounts.
• Experience with Salesforce and modern GTM stacks.
• Sustainability focus in secondhand market.
• Data-literate with number ownership and reporting.

Responsibilities

• Own the ABM target, forecast opportunities, and report progress by account.
• Map and define a 300-account universe and their buying committees.
• Monitor signals and decide when and how to engage.
• Orchestrate multi-channel plays across email, LinkedIn, paid social, and events.
• Design and run AI-driven workflows for signal, enrichment, and content.
• Collaborate with sales to ensure alignment and velocity.
• Own the marketing stack and attribution model with RevOps.
• Manage budget and program quality for high-impact accounts.

Skills

ABM

Demand generation

Growth marketing

Outbound strategy

Account-based campaigns

Multi-channel orchestration

AI tooling

Salesforce

RevOps

Excellent writing

Tools

Salesforce

Clay

Apollo

Sales Navigator

Gong

HubSpot

Job description

Archive is seeking a Senior Manager of Account-Based Marketing to own how we reach the world's top brands. You will map buying committees, define plays, and orchestrate multi-channel outreach across email, LinkedIn, paid social, and events to drive named accounts forward.

This role requires 4+ years in ABM or demand gen, exceptional writing, and comfort building AI-assisted workflows. You will partner with Sales and RevOps, own the account universe (~300 accounts), and push for precise,