SEM Supervisor - Strategy, Analysis & Client Growth

Horizon Media Inc.; New York (NY); On-site; USD 74,000 - 92,000; Full time

Job summary

Horizon Media Inc. in New York City is seeking a SEM-focused professional to act as the primary day-to-day client contact, delivering strategic recommendations and managing client search programs end-to-end.

You will analyze performance data, develop search strategies with senior leadership, and contribute to team training while maintaining strong relationships with key search engines.

Qualifications

• 2.5+ years’ experience directly related to Search Engine Marketing (SEM) with focus on direct response campaigns (CPA, CPL, ROI, ROAS).
• 1+ years’ experience with bid management platforms and site-side analytics.

Responsibilities

• Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis.
• Manage the execution of clients’ Search program and coordinate resources.
• Analyze performance data and provide insights and action plans.
• Develop Paid Search strategy and testing methodology with senior leadership.
• Contribute to team training and cross-learning sessions.
• Manage daily relationships with search engine representatives.
• Support new business initiatives.

Skills

SEM experience

Bid management platforms

Advanced Excel

Strong written & verbal communication

Analytical thinking

Team mentoring

Diversity & inclusion advocacy

Education

Bachelor's degree in marketing/communications/analytics

Tools

Marin

Kenshoo

DS3

Google Analytics

SiteCatalyst

Job description

Horizon Media Inc. in New York City is seeking a SEM-focused professional to act as the primary day-to-day client contact, delivering strategic recommendations and managing client search programs end-to-end.

You will analyze performance data, develop search strategies with senior leadership, and contribute to team training while maintaining strong relationships with key search engines.