Senior Paid Search Lead, Performance Marketing

Adelphi Group; New York (NY); On-site; USD 70,000 - 75,000; Full time

Job summary

Omnicom in New York hires a SEM/PPC specialist to develop, optimize, and maintain client paid search campaigns. You will analyze data and generate insights weekly, bi-weekly, monthly, and ad-hoc as needed, while using SA360 for tracking and optimization.

Ideal candidates have 2+ years in SEM/PPC, agency experience preferred, with strong Excel, writing, and communication skills. The role requires collaboration with the team and leadership to drive client success.

Qualifications

• Proven SEM/PPC experience; agency setting preferred.
• Advanced Excel skills.
• Strong time management and multitasking abilities.
• Excellent writing and communication skills.
• Experience with SA360, Google Ads, Microsoft Ads.
• Ability to translate client goals into media strategy.
• Keyword research, ad copywriting, landing page optimization, and bid management expertise.

Responsibilities

• Develop, optimize, and maintain paid search campaigns.
• Analyze and report data regularly and develop insights.
• Familiarity with tracking vendors like SA360.
• Test across campaign variables to gain insights.
• Support team leadership and strategic initiatives.
• Maintain campaigns to meet benchmarks.

Skills

Excel

Time management

Writing

Communication

Data analysis

SEM knowledge

Bid management tools

Google Ads

Microsoft Ads

Client communication

Tools

SA360

Google Ads

Microsoft Ads

Job description

Omnicom in New York hires a SEM/PPC specialist to develop, optimize, and maintain client paid search campaigns. You will analyze data and generate insights weekly, bi-weekly, monthly, and ad-hoc as needed, while using SA360 for tracking and optimization.

Ideal candidates have 2+ years in SEM/PPC, agency experience preferred, with strong Excel, writing, and communication skills. The role requires collaboration with the team and leadership to drive client success.