SEM Optimization Lead: Productize Paid Search Workflows

AdgOptz; Costa Mesa (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

AdgOptz is seeking to shape the paid-search operating model behind our platform and translate account strategy into production-ready workflows. You will define practical SEM workflows for review, classification, and campaign hygiene, and translate management patterns into product requirements and QA checks.

You will review classifier outputs against Google Ads needs and support customer-facing recommendations, onboarding, and operational playbooks, while collaborating with product, SEM, data,

Qualifications

• Hands-on Google Ads experience managing search campaigns and term reports.
• Understanding of match types, negative keywords, budgets, and conversion quality.
• Ability to create repeatable processes for team optimization decisions.
• Comfort collaborating with product and engineering teams.

Responsibilities

• Define practical SEM workflows for search-term review, intent classification, negative keyword decisions, and campaign hygiene.
• Translate real account management patterns into product requirements and QA checks.
• Review output quality from classifiers and workflow tools against Google Ads needs.
• Support customer-facing recommendations, onboarding, and operational playbooks.

Skills

Google Ads experience

SEM workflow design

Account optimization

Cross-functional collaboration

Job description

AdgOptz is seeking to shape the paid-search operating model behind our platform and translate account strategy into production-ready workflows. You will define practical SEM workflows for review, classification, and campaign hygiene, and translate management patterns into product requirements and QA checks.

You will review classifier outputs against Google Ads needs and support customer-facing recommendations, onboarding, and operational playbooks, while collaborating with product, SEM, data,