Paid Search Specialist

Iopex; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Iopex in the United States is seeking an SEM Specialist to optimize paid search campaigns across Google Ads and Bing Ads, set up campaigns in our platform, and generate regular performance reports.

You will run analytics, configure Google Analytics, and work on Shopping campaigns to improve ROI. Strong familiarity with keyword bidding, negative keywords, and reporting is required. This role emphasizes data-driven optimization and collaboration with the marketing team.

Qualifications

• Proven experience managing SEM campaigns (Google Ads and Bing Ads).
• Strong analytical skills with ability to translate data into action.

Responsibilities

• Initiating and working through issue tickets with Google partners.
• Creating campaigns within our platform.
• Providing weekly/monthly/ad hoc reporting.
• Providing miscellaneous research as needed.
• Set up Google Analytics.
• Optimizing SEM campaigns to increase campaign success.

Job description

Role SEM Specialist

The Analyst Campaign Manager will provide ad operation services with working knowledge of Google Ads, Bing Ads and optimize the campaigns. Initiating and working through issue tickets with Google partners Optimizing Shopping campaigns to increase campaign success Creating campaigns within our platform Providing weekly/monthly/ad hoc reporting Providing miscellaneous research as needed Set up Google Analytics Optimizing SEM campaigns to increase campaign success.

Roles & Responsibilities

• 1. Initiating and working through issue tickets with Google partners
• 2. Creating campaigns within our platform
• 3. Providing weekly/monthly/ad hoc reporting
• 4. Providing miscellaneous research as needed
• 5. Set up Google Analytics
• 6. Optimizing SEM campaigns to increase campaign success