SEO & SEM Growth Lead: PPC, Landing Pages, Analytics

Semicolon Agency; United States; A distancia; USD 60.000 - 90.000; Jornada completa

Descripción de la vacante

Semicolon Agency is seeking a dedicated SEO/SEM specialist to oversee paid search campaigns across Google and other platforms while planning a robust SEO strategy for on-site and off-site optimization. You will research keywords, competitors, and buyer personas to sharpen targeting and track performance with KPI-driven reporting.

The role includes optimizing landing pages and ad copy, budgeting for ROI, and collaborating with marketing teams and developers on SEO best practices.

Formación

• Experience in SEO and SEM/PPC campaign management.
• Strong keyword research and web analytics skills.
• Ability to monitor and improve core SEO KPIs.
• Experience with landing page and copy optimization.
• Familiarity with reporting, testing, and data analysis.
• Ability to work with cross-functional marketing and development teams.

Responsabilidades

• Manage paid search campaigns across Google and other search/display platforms.
• Plan and execute SEO strategy for onsite and offsite optimization.
• Research keywords, competitors, and buyer personas to improve targeting.
• Track PPC and SEO performance, analyze KPIs, and report results.
• Optimize landing pages, ad copy, and campaign budgets for ROI.
• Collaborate with marketing teams and web developers on SEO best practices.

Conocimientos

SEO

SEM/PPC

Keyword research

Web analytics

Reporting

A/B testing

Copy optimization

Cross-functional teamwork

Descripción del empleo

Semicolon Agency is seeking a dedicated SEO/SEM specialist to oversee paid search campaigns across Google and other platforms while planning a robust SEO strategy for on-site and off-site optimization. You will research keywords, competitors, and buyer personas to sharpen targeting and track performance with KPI-driven reporting.

The role includes optimizing landing pages and ad copy, budgeting for ROI, and collaborating with marketing teams and developers on SEO best practices.