SEM Manager

AdgOptz; Costa Mesa (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

AdgOptz is seeking to shape the paid-search operating model behind our platform and translate account strategy into production-ready workflows. You will define practical SEM workflows for review, classification, and campaign hygiene, and translate management patterns into product requirements and QA checks.

You will review classifier outputs against Google Ads needs and support customer-facing recommendations, onboarding, and operational playbooks, while collaborating with product, SEM, data,

Qualifications

• Hands-on Google Ads experience managing search campaigns and term reports.
• Understanding of match types, negative keywords, budgets, and conversion quality.
• Ability to create repeatable processes for team optimization decisions.
• Comfort collaborating with product and engineering teams.

Responsibilities

• Define practical SEM workflows for search-term review, intent classification, negative keyword decisions, and campaign hygiene.
• Translate real account management patterns into product requirements and QA checks.
• Review output quality from classifiers and workflow tools against Google Ads needs.
• Support customer-facing recommendations, onboarding, and operational playbooks.

Skills

Google Ads experience

SEM workflow design

Account optimization

Cross-functional collaboration

Job description

Shape the paid-search operating model behind AdgOptz and translate account strategy into product-ready workflows.

Role impact

This role keeps the product grounded in how high-performing SEM teams actually work.

What you will do

• Define practical SEM workflows for search-term review, intent classification, negative keyword decisions, and campaign hygiene.
• Translate real account management patterns into product requirements and QA checks.
• Review output quality from classifiers and workflow tools against actual Google Ads account needs.
• Support customer-facing recommendations, onboarding, and operational playbooks.

What we are looking for

• Hands-on Google Ads experience managing search campaigns and search-term reports.
• Strong understanding of match types, negative keywords, campaign structure, budgets, conversion quality, and lead quality.
• Ability to create repeatable processes that help teams make better optimization decisions.
• Comfort working with product and engineering teams.

Working style

AdgOptz values clear thinking, practical execution, security-aware engineering, and direct collaboration across product, SEM, data, and customer workflows.