SEM Lead: Data-Driven Search Strategy Leader

PMG; New York, Dallas (NY, TX); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Professional development programs

Generous paid time off

Paid parental leave

Retirement and pension plans

Healthcare coverage

Annual bonus

AI training sessions

Job summary

PMG is seeking a SEM Lead in New York City to optimize search marketing strategies and lead the SEM team. You will be responsible for managing paid search campaigns on Google Ads and Microsoft Ads, tracking key metrics, and ensuring client goals are met. The ideal candidate has 4+ years of paid search experience, strong data analysis skills, and exceptional communication capabilities. We offer an innovative environment focused on collaboration and personal development.

Qualifications

• 4+ years of experience in paid search.
• Advanced expertise in managing campaigns on Google Ads and Microsoft Ads.
• Proficiency in data analysis and reporting.
• Experience with A/B testing frameworks.
• Strong skills in audience segmentation and bidding optimizations.
• Excellent communication and collaboration skills.

Responsibilities

• Monitor and optimize search campaign performance.
• Lead the implementation of paid search strategies.
• Create detailed client reports tracking key metrics.
• Analyze paid search data for strategic recommendations.
• Manage relationships with search partners.
• Plan monthly paid search budgets.
• Drive adoption of PMG’s proprietary platform, Alli.

Skills

Paid search campaign management

Data analysis

Budget management

A/B testing

Keyword expansion

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

Google Ads

Microsoft Ads

Microsoft Excel

Google Analytics

Job description

PMG is seeking a SEM Lead in New York City to optimize search marketing strategies and lead the SEM team. You will be responsible for managing paid search campaigns on Google Ads and Microsoft Ads, tracking key metrics, and ensuring client goals are met. The ideal candidate has 4+ years of paid search experience, strong data analysis skills, and exceptional communication capabilities. We offer an innovative environment focused on collaboration and personal development.