SEM Growth Lead — Paid Search Campaigns

Moroch Partners, Inc.; Dallas (TX); Remote; USD 70,000 - 90,000; Full time

Job summary

Moroch Partners, Inc. seeks a Paid Search Manager to oversee day-to-day management of multiple client SEM accounts and develop strategies for campaigns across entertainment, lead gen, services, QSR, and retail sectors.

You will manage keywords, ads, promotions, A/B tests, budgets, and bids, while delivering regular performance reports and actionable insights to clients and internal teams.

Qualifications

• 3+ years related work experience with managing SEM/PPC campaigns on Google and Bing.
• Bachelor’s Degree or equivalent work experience.
• Strong analytical skills with proficiency in Microsoft Excel.
• Experience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc.

Responsibilities

• Manages Paid Search media for clients across entertainment, lead generation, services, QSR, and retail verticals.
• Responsible for executing strategy on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management.
• Set up campaigns to include tracking for performance against targets and making optimizations consistently.
• Pulling data, performing analysis and preparing weekly reports for clients.
• Supports day-to-day communication with team, vendors and clients.
• When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping.
• Recommends testing strategies and optimizations to improve campaign performance.
• Troubleshoots issues.
• Develops relationships with clients and vendors by listening to the client’s goals and providing strategy and results that deliver on those goals.
• Develops relationships with Google and Bing representatives.
• Works daily in platforms such as Google Ads, Bing Ads, Search Ads 360, etc.
• Works as a part of a larger media team; participates in team meetings and brainstorms.
• Strong verbal and written communication skills
• Team player attitude
• Self-motivated and likes to learn new tools and technology

Skills

Analytical skills

Verbal and written communication

Team player

Self-motivated

Education

Bachelor's Degree or equivalent

Tools

Google Ads

Bing Ads

Search Ads 360

DoubleClick Manager

Kenshoo

Marin

Google Analytics

Job description

Moroch Partners, Inc. seeks a Paid Search Manager to oversee day-to-day management of multiple client SEM accounts and develop strategies for campaigns across entertainment, lead gen, services, QSR, and retail sectors.

You will manage keywords, ads, promotions, A/B tests, budgets, and bids, while delivering regular performance reports and actionable insights to clients and internal teams.