Senior Paid Search Lead

PMG; Dallas (TX); Presencial; USD 90.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional Development

Generous Time Off

Parental Leave

Healthcare

Pet Insurance

Annual Bonus

Descripción de la vacante

PMG is seeking an experienced SEM Manager to lead a paid search team and drive strategy for high-profile brands. You will oversee search performance, implement campaigns across Google Ads and Microsoft Ads, and mentor a growing team while maintaining strong client relationships.

This role emphasizes collaboration with cross-functional groups, budget planning, and aligning SEM initiatives with PR, social, and programmatic efforts, leveraging Alli to optimize campaigns and deliver measurable value

Formación

• 5+ years of paid search experience with direct campaign management.
• 2+ years of people management, mentoring and coaching.
• Advanced expertise with Google Ads and Microsoft Ads.
• Strong skills in keyword research, ad copy, and bidding strategies.
• Data-driven with proficiency in Excel, Google Analytics, and SQL.

Responsabilidades

• Oversee search performance and identify optimization opportunities.
• Lead paid search strategy and campaign execution to meet client goals.
• Produce reports detailing performance, revenue, and insights.
• Analyze data to derive business impact and strategic opportunities.
• Manage client relationships and ensure alignment with objectives.
• Plan budgets and monitor monthly spend for efficiency.
• Coordinate SEM with PR, social, and programmatic efforts.
• Drive adoption of Alli to optimize campaigns.

Conocimientos

Paid search

People management

Google Ads

Microsoft Ads

Excel

Google Analytics

SQL

Educación

Bachelor's degree

Herramientas

Google Ads

Microsoft Ads

Excel

Google Analytics

SQL

Descripción del empleo

PMG is seeking an experienced SEM Manager to lead a paid search team and drive strategy for high-profile brands. You will oversee search performance, implement campaigns across Google Ads and Microsoft Ads, and mentor a growing team while maintaining strong client relationships.

This role emphasizes collaboration with cross-functional groups, budget planning, and aligning SEM initiatives with PR, social, and programmatic efforts, leveraging Alli to optimize campaigns and deliver measurable value