Strategic Paid Search Specialist

Moroch Partners, Inc.; Dallas (TX); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Generous PTO and holidays

Mental health and wellbeing resources

Fitness reimbursement

Parental and child-bonding leave

Job summary

Moroch is seeking a Paid Search Specialist in Dallas who will plan and manage paid search campaigns to drive efficient customer acquisition. You will research keywords and audiences, craft compliant ad copy, monitor spend, and ensure measurement accuracy across channels.

Responsibilities include coordinating with cross-functional teams, providing actionable insights, and maintaining QA records to support reliable reporting and optimization.

Qualifications

• Analytics coursework or formal training in statistics, digital marketing, analytics, or Excel-based data analysis is preferred.
• Relevant degree in marketing, advertising, business, communications, analytics, or closely related field.
• Platform scope: experience supporting multiple client accounts with conversion tracking validation and cross-functional coordination.
• SEM experience: 2–4 years managing paid search campaigns in Google Ads and Microsoft Advertising.
• Google Ads: current Google Ads Search Certification or equivalent credential preferred.
• Measurement credential: certification in Google Analytics, Microsoft Advertising, or SAS 360 preferred.

Responsibilities

• Develop tactical search strategies translating client objectives into paid search plans.
• Conduct keyword and audience research to expand reach and relevance.
• Write compliant, high-performing ad copy aligned with brand standards.
• Monitor pacing and forecast spend; adjust budgets to align with targets.
• Ensure measurement accuracy through tagging and tracking validation.
• Identify performance drivers and communicate insights to stakeholders.

Skills

Paid Search

Google Ads

Budget Pacing

Google Analytics

Microsoft Advertising

AB Testing

Search Ads 360

Audience Targeting

Ad Copywriting

Keyword Strategy

Bid Management

Agency Values

Education

Bachelor's degree in marketing, advertising, business, analytics or related field

Google Ads certification

Google Analytics / Microsoft Advertising / SAS 360 credential

Tools

Search Ads 360

Google Analytics

Job description

Moroch is seeking a Paid Search Specialist in Dallas who will plan and manage paid search campaigns to drive efficient customer acquisition. You will research keywords and audiences, craft compliant ad copy, monitor spend, and ensure measurement accuracy across channels.

Responsibilities include coordinating with cross-functional teams, providing actionable insights, and maintaining QA records to support reliable reporting and optimization.