Paid Search Growth Architect

Automatic Data Processing, Inc.; Dallas (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Generous PTO

Job summary

Moroch is seeking a Paid Search Specialist in Dallas to plan and manage paid search activities, turning client objectives and promotions into practical, efficient campaign strategies.

You will conduct keyword research, develop high-performing ad copy, monitor spend, validate tracking, and provide actionable insights to stakeholders, ensuring campaigns stay aligned with performance goals.

Qualifications

• Analytical coursework or training in statistics, digital marketing, analytics, or Excel-based data analysis to support data-driven optimization decisions.
• Bachelor's degree in marketing, advertising, business, communications, analytics, or related field, or equivalent experience.
• Experience supporting multiple client accounts with conversion tracking validation, performance analysis, and cross-functional coordination.
• 2–4 years of hands-on SEM experience with Google Ads and Microsoft Advertising, including setup and bid management.
• Current Google Ads Search Certification or equivalent is preferred.

Responsibilities

• Develop tactical paid search plans, selecting campaign structures and targets to support efficient customer acquisition.
• Conduct keyword, query, and audience research to expand qualified reach and improve relevance.
• Write compliant, high-performing ad copy aligned with brand standards and promotions.
• Monitor budget pacing and forecast spend; adjust as needed to meet monthly targets.
• Validate tagging, conversion tracking, and URL parameters for accurate measurement.
• Interpret results to identify performance drivers and risks; present actionable insights.
• Coordinate cross-channel execution with media, analytics, creative, and client stakeholders.
• Maintain organized documentation, QA checklists, and optimization notes.

Skills

Analytical Thinking

Effective Communication

Strategic Thinking

Client Focus

Building Alignment

Education

Bachelor's degree in marketing, advertising, business, communications, analytics, or a closely related field

Tools

Google Ads

Microsoft Advertising

Google Analytics

Search Ads 360

Job description

Moroch is seeking a Paid Search Specialist in Dallas to plan and manage paid search activities, turning client objectives and promotions into practical, efficient campaign strategies.

You will conduct keyword research, develop high-performing ad copy, monitor spend, validate tracking, and provide actionable insights to stakeholders, ensuring campaigns stay aligned with performance goals.