Paid Search Strategist - Hybrid & Data-Driven Growth

Moroch; Dallas (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Generous PTO, paid holidays, and give‑

Hybrid work

Mental health and wellbeing resources

Fitness reimbursement

Paid parental and child‑bonding leave

Job summary

Moroch in Dallas, TX seeks a results‑driven paid search professional to plan and manage campaigns that translate client objectives into efficient customer acquisition. You will research keywords and audiences, craft compliant ad copy, and continually optimize structure, targeting, and bidding for reach, relevance, and conversion performance.

You’ll monitor budget pacing, forecast spend, validate tracking, and communicate actionable insights to stakeholders while coordinating with media,

Qualifications

• Analytics Coursework — Formal academic coursework or documented training in statistics, digital marketing, media planning, analytics, or Excel‑based data analysis is preferred because the role requires defensible optimization decisions based on performance data, pacing, and testing results.
• Relevant Degree — Bachelor's degree in marketing, advertising, business, communications, analytics, or a closely related field, or equivalent work experience demonstrating the ability to apply quantitative analysis, campaign planning, and client‑facing communication in paid search environments.
• Platform Scope — Demonstrated experience supporting multiple client accounts or business lines with responsibility for conversion tracking validation, performance analysis, promotion launches, and cross‑functional coordination in agency, retail, services, QSR, or other multi‑location marketing environments.
• SEM Experience — 2 to 4 years of hands‑on experience managing and optimizing paid search campaigns in Google Ads and Microsoft Advertising, including campaign setup, keyword development, ad copy testing, bid and budget management, and weekly performance reporting.
• Google Ads — Current Google Ads Search Certification or equivalent verifiable credential is preferred as evidence of up‑to‑date platform knowledge in search campaign setup, optimization, measurement, and policy compliance relevant to daily execution.
• Measurement Credential — Current certification in Google Analytics, Microsoft Advertising, Search Ads 360, or another recognized search measurement or bid‑management platform is preferred when the credential validates the ability to troubleshoot tracking, interpret performance data, and optimize efficiently at account level.

Responsibilities

• Develop tactical search strategies — Translate client objectives, seasonality, promotions, and business priorities into tactical paid search plans for assigned accounts, selecting campaign structures, targeting approaches, and optimization priorities that support efficient customer acquisition.
• Conduct keyword and audience research — Build and refine keyword, query, and audience strategies using search intent, competitive insights, and market trends to expand qualified reach, improve relevance, and uncover new growth opportunities for client campaigns.
• Write compliant, high-performing ad copy — Create and refine search ad messaging that aligns with brand standards, promotional calendars, and platform policies while improving click‑through rate, ad relevance, and conversion performance across campaigns.
• Monitor pacing and forecast spend — Track budget pacing and performance trends across assigned accounts, identify risks to delivery or efficiency early, and recommend budget shifts or forecast adjustments to keep campaigns aligned with monthly and promotional targets.
• Ensure measurement accuracy — Validate tagging, conversion tracking, URL parameters, and platform‑to‑analytics alignment so campaign performance is measured accurately and optimization decisions are based on reliable data.
• Identify and communicate performance insights — Interpret campaign data to surface clear drivers of performance, explain variances against goals, and provide actionable recommendations to internal teams and clients in a concise, business‑focused manner.
• Coordinate cross‑channel execution — Partner with media, analytics, creative, and client stakeholders to align paid search initiatives with broader marketing efforts, launch dependencies, and local or franchise‑specific business needs.
• Maintain operational accuracy and documentation — Keep campaign settings, naming conventions, QA checklists, testing records, and optimization notes organized and up to date to support efficient execution, knowledge sharing, and account continuity.

Skills

Paid Search

Google Ads

Budget Pacing

Google Analytics

Microsoft Advertising

AB Testing

Search Ads 360

Audience Targeting

Ad Copywriting

Google Merchant Center

Keyword & Search‑Query Strategy

Paid Search Bid Management

Agency values

Education

Bachelor's degree in marketing, advertising, business, analytics, or related field

Job description

Moroch in Dallas, TX seeks a results‑driven paid search professional to plan and manage campaigns that translate client objectives into efficient customer acquisition. You will research keywords and audiences, craft compliant ad copy, and continually optimize structure, targeting, and bidding for reach, relevance, and conversion performance.

You’ll monitor budget pacing, forecast spend, validate tracking, and communicate actionable insights to stakeholders while coordinating with media,