SEM Campaign Architect — Drive ROAS & Growth

Macy's, Inc.; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

Paid holidays

Job summary

Macy’s, Inc. is seeking a SEM Specialist to manage and optimize search engine marketing campaigns for our retail business in New York.

You will conduct keyword research, write ad copy, and improve landing pages to maximize click-through and conversion rates. You will monitor performance, analyze data, and adjust bid strategies to achieve strong ROAS, while collaborating with the marketing team and stakeholders.

Qualifications

• Bachelor’s degree or equivalent work experience in a related field.
• 1-3 years experience in SEM.
• Experience with keyword research, ad creation, and landing page optimization.
• Proficiency in analytics tools to analyze campaign performance.

Responsibilities

• Develop and implement successful SEM campaigns across Google Ads, Bing, and other platforms.
• Conduct keyword research and analysis to optimize campaigns.
• Write compelling ad copy and optimize landing pages to improve CTR and conversions.
• Monitor campaign performance and adjust strategies to improve ROAS.
• Collaborate with marketing team and report insights to stakeholders.
• Manage SEM budgets to maximize ROAS and performance.
• Available during Peak holiday season to ensure campaign performance.
• Continuously test and optimize campaigns for best practices.

Skills

Keyword research

Campaign optimization

Data analysis

Communication

Strategic thinking

Flexibility

Education

Bachelor’s degree or equivalent

Tools

Google Ads

Bing Ads

Skai (Kenshoo)

ProductsUp

Google Analytics

Adobe Analytics

Job description

Macy’s, Inc. is seeking a SEM Specialist to manage and optimize search engine marketing campaigns for our retail business in New York.

You will conduct keyword research, write ad copy, and improve landing pages to maximize click-through and conversion rates. You will monitor performance, analyze data, and adjust bid strategies to achieve strong ROAS, while collaborating with the marketing team and stakeholders.