Search Engine Marketing Specialist

Macy's, Inc.; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

Paid holidays

Job summary

Macy’s, Inc. is seeking a SEM Specialist to manage and optimize search engine marketing campaigns for our retail business in New York.

You will conduct keyword research, write ad copy, and improve landing pages to maximize click-through and conversion rates. You will monitor performance, analyze data, and adjust bid strategies to achieve strong ROAS, while collaborating with the marketing team and stakeholders.

Qualifications

• Bachelor’s degree or equivalent work experience in a related field.
• 1-3 years experience in SEM.
• Experience with keyword research, ad creation, and landing page optimization.
• Proficiency in analytics tools to analyze campaign performance.

Responsibilities

• Develop and implement successful SEM campaigns across Google Ads, Bing, and other platforms.
• Conduct keyword research and analysis to optimize campaigns.
• Write compelling ad copy and optimize landing pages to improve CTR and conversions.
• Monitor campaign performance and adjust strategies to improve ROAS.
• Collaborate with marketing team and report insights to stakeholders.
• Manage SEM budgets to maximize ROAS and performance.
• Available during Peak holiday season to ensure campaign performance.
• Continuously test and optimize campaigns for best practices.

Skills

Keyword research

Campaign optimization

Data analysis

Communication

Strategic thinking

Flexibility

Education

Bachelor’s degree or equivalent

Tools

Google Ads

Bing Ads

Skai (Kenshoo)

ProductsUp

Google Analytics

Adobe Analytics

Job description

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Specialist will be responsible for managing SEM campaigns for the Macy’s business. Your role would involve creating, managing, and optimizing SEM campaigns across various search engine partners. Key duties may include conducting keyword research, analyzing campaign performance data, writing and implementing ad copy. It would involve managing complex bid strategies to ensure maximum ROAS. Strong analytical, communication, and problem-solving skills are essential for success in this role.

What You Will Do

• Develop and implement successful SEM campaign across various platforms, including Google Ads, Bing, and other platforms
• Conduct keyword research and analysis to identify valuable keywords and optimize campaigns for better performance
• Write compelling ad copy and recommend effective landing pages to improve click-through and conversion rates
• Monitor and analyze campaign performance data to identify areas of improvement and adjust campaigns accordingly
• Stay up to date with industry trends new advertising platforms, and changes to advertising policies to ensure compliance and maximize campaign success
• Collaborate with other marketing team members, such as comms planning, marketing effectiveness, site-merchandisers
• Provide regular reports on campaign performance and communicate insights and recommendations to stakeholders
• Manage SEM budgets and allocate spending to maximize ROAS
• Available during Peak holiday season to ensure campaign performance
• Conduct testing and other experiments to improve campaign performance and identify best practices
• Continuously optimize campaigns to improve performance metrics, such as conversion rates, ROAS
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Who You Are

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1 -3 years experience.
• Experience in keyword research, ad creation, and landing page optimization.
• Proficiency in analytic tools such as Google / Adobe Analytics to analyze campaign performance and make data-driven decisions.
• Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS.
• Proven track record of successful SEM campaign management and achieving business goals.
• Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.
• Certification such as Google Ads and Google Analytics are highly desirable.
• Experience in testing and experimenting with different ad formats or hypotheses to optimize campaign performance.
• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
• Excellent communication and interpersonal skills, with the ability to work across functional lines and at many levels.
• Ability to think creatively, strategically, and technically.
• Ability to work a flexible schedule based on department and Company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment.