Senior PPC Manager - Retail Growth & Analytics

Macy's

New York (NY)

On-site

USD 120,000 - 180,000

Full time

4 days ago

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Job summary

Macy’s is seeking a Senior Manager, Search Engine Marketing to lead end-to-end paid search strategies that drive revenue and efficiency. You will guide campaigns across Google Ads, Microsoft Advertising, and app platforms, with a strong emphasis on analytics, landing-page optimization, and cross-functional collaboration to align with big retail moments.

You will mentor junior PPC professionals, manage budgets, and report performance to senior leadership, ensuring messaging is compelling and

Qualifications

Bachelor’s degree or equivalent work experience.
6+ years of related experience in PPC/SEM.
Ability to mentor junior PPC team members.

Responsibilities

Develop and implement PPC strategies for retail products that drive sales and revenue growth.
Manage and optimize search and shopping campaigns across Google Ads and Microsoft Advertising.
Manage and optimize app campaigns across Google Ads and Apple Search Ads.
Use Adobe Analytics and other tools to track performance and report findings to leadership.
Partner with Marketing to align PPC with major retail moments and ensure consistent messaging.
Collaborate with Creative, Development, and E-commerce teams to optimize landing pages for conversion.
Develop and manage PPC budgets to maintain profitability and scale campaigns.
Mentor junior team members and foster collaboration across cross-functional teams.