Retail Media Search Lead: Optimize Campaign Performance

Mindshare; New York (NY); Hybride; USD 84 000 - 140 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Retirement plans

Paid time off

Employee discounts

Résumé du poste

Mindshare in New York City is seeking a Manager, Retail Media Search to lead sponsored search programs across major retail networks. You will develop keyword strategies, bidding frameworks, and product targeting to drive measurable ROAS and sales growth.

You will collaborate with the Director, Commerce Search and cross-functional teams, mentor junior staff, and help scale retail search capabilities in a fast-paced agency environment. The role offers a hybrid work model and competitive benefits.

Qualifications

• 4+ years of experience in retail media advertising, with hands-on responsibility for sponsored search.
• Demonstrated experience managing retail search campaigns on Amazon Ads and/or Walmart Connect.
• Deep understanding of keyword research, search term analysis, bidding strategies, budget allocation, product targeting, search placements, and campaign structure.
• Proven ability to analyze campaign performance and optimize toward business outcomes, including ROAS, sales growth, and advertising efficiency.
• Hands-on experience with retail media platforms such as Pacvue, Skai, Epsilon, or comparable tools.
• Strong analytical skills and the ability to turn performance data into actionable campaign optimizations and client recommendations.
• Experience managing multiple campaigns, products, brands, or client accounts in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Analytics, Advertising, or a related field, or equivalent professional experience.

Responsabilités

• Lead day-to-day strategy, activation, and optimization of sponsored search campaigns across Amazon, Walmart, and other retail media networks.
• Develop and execute keyword strategies, bidding methodologies, budget allocation, product targeting, and search placement strategies aligned with client business objectives.
• Manage campaign structures across Sponsored Products, Sponsored Brands, Sponsored Display where applicable, and equivalent retail search ad products across other marketplaces.
• Identify opportunities to improve product discoverability, search visibility, conversion rates, sales growth, and advertising efficiency.
• Own campaign execution, including setup, pacing, budget management, optimization, troubleshooting, and quality assurance.

Connaissances

Retail media

Sponsored search

Keyword research

Bidding strategies

Budget allocation

Product targeting

Search placements

Campaign structure

Performance analysis

Cross-functional teamwork

Formation

Bachelor's degree in Marketing, Business, Analytics, Advertising, or related field

Outils

Pacvue

Skai

Epsilon

Description du poste

Mindshare in New York City is seeking a Manager, Retail Media Search to lead sponsored search programs across major retail networks. You will develop keyword strategies, bidding frameworks, and product targeting to drive measurable ROAS and sales growth.

You will collaborate with the Director, Commerce Search and cross-functional teams, mentor junior staff, and help scale retail search capabilities in a fast-paced agency environment. The role offers a hybrid work model and competitive benefits.