Search Engine Marketing Specialist

Macy's; New York (NY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Merchandise discounts

Performance incentives

Annual merit review

Employee Assistance Program

Tuition reimbursement

Job summary

Macy’s in New York is seeking a SEM Specialist to manage campaigns across Google Ads, Bing, and partner platforms. You will conduct keyword research, craft ad copy, and optimize landing pages to maximize ROAS.

The role requires 1–3 years of SEM experience, analytics proficiency, and a proven paid-search track record. You’ll monitor performance, adjust bidding, and collaborate with the marketing team, especially during peak seasons. Macy’s offers strong benefits in a dynamic, inclusive setting.

Qualifications

• Bachelor’s degree or equivalent work experience in a related field.
• 1–3 years of SEM experience and knowledge of paid search basics.
• Experience in keyword research, ad creation, and landing page optimization.
• Proficiency with analytics tools (Google Analytics / Adobe Analytics) to assess performance.
• Understanding of bidding strategies and budget management to maximize ROAS and other KPIs.
• Proven track record of successful SEM campaigns and goal achievement.
• Hands-on experience with Skai platform and shopping feed tools like ProductsUp.
• Google Ads and Google Analytics certifications are highly desirable.
• Experience running tests and experiments to improve performance and hypotheses.

Responsibilities

• Develop and manage SEM campaigns across Google Ads, Bing and partner platforms.
• Perform keyword research and optimize campaigns for higher quality scores and conversions.
• Write compelling ad copy and recommend landing pages to improve CTR/CR.
• Monitor performance data and adjust bids and budgets to maximize ROAS.
• Stay current with industry trends, platforms, and policy updates for compliance and success.
• Collaborate with marketing teammates and site merchandisers; report insights to stakeholders.
• Manage SEM budgets and reporting; provide regular performance insights.
• Support peak holiday season campaigns and testing initiatives.
• Continuously optimize campaigns to improve conversion rate and ROAS.

Skills

Keyword research

Ad creation

Landing page optimization

Analytics tools

Bidding strategies

Budget management

Skai Kenshoo

ProductsUp

Google Ads

Google Analytics

Education

Bachelor’s degree or equivalent

Tools

Skai Kenshoo

ProductsUp

Google Ads

Google Analytics

Job description

Be part of an amazing story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Be part of an amazing story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Specialist will be responsible for managing SEM campaigns for the Macy’s business. Your role would involve creating, managing, and optimizing SEM campaigns across various search engine partners. Key duties may include conducting keyword research, analyzing campaign performance data, writing and implementing ad copy. It would involve managing complex bid strategies to ensure maximum ROAS. Strong analytical, communication, and problem-solving skills are essential for success in this role.

What You Will Do

• Develop and implement successful SEM campaign across various platforms, including Google Ads, Bing, and other platforms
• Conduct keyword research and analysis to identify valuable keywords and optimize campaigns for better performance
• Write compelling ad copy and recommend effective landing pages to improve click-through and conversion rates
• Monitor and analyze campaign performance data to identify areas of improvement and adjust campaigns accordingly
• Stay up to date with industry trends new advertising platforms, and changes to advertising policies to ensure compliance and maximize campaign success
• Collaborate with other marketing team members, such as comms planning, marketing effectiveness, site-merchandisers
• Provide regular reports on campaign performance and communicate insights and recommendations to stakeholders
• Manage SEM budgets and allocate spending to maximize ROAS
• Available during Peak holiday season to ensure campaign performance
• Conduct testing and other experiments to improve campaign performance and identify best practices
• Continuously optimize campaigns to improve performance metrics, such as conversion rates, ROAS
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Who You Are

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1 -3 years experience.
• Experience in keyword research, ad creation, and landing page optimization.
• Proficiency in analytic tools such as Google / Adobe Analytics to analyze campaign performance and make data-driven decisions.
• Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS.
• Proven track record of successful SEM campaign management and achieving business goals.
• Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.
• Certification such as Google Ads and Google Analytics are highly desirable.
• Experience in testing and experimenting with different ad formats or hypotheses to optimize campaign performance.
• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
• Excellent communication and interpersonal skills, with the ability to work across functional lines and at many levels.
• Ability to think creatively, strategically, and technically.
• Ability to work a flexible schedule based on department and Company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some Additional Benefits We Offer Include

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

Access the full menu of benefits offerings here.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.