SEM Specialist: Peak-Season ROI Optimizer

Macy's; New York (NY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Merchandise discounts

Performance incentives

Annual merit review

Employee Assistance Program

Tuition reimbursement

Job summary

Macy’s in New York is seeking a SEM Specialist to manage campaigns across Google Ads, Bing, and partner platforms. You will conduct keyword research, craft ad copy, and optimize landing pages to maximize ROAS.

The role requires 1–3 years of SEM experience, analytics proficiency, and a proven paid-search track record. You’ll monitor performance, adjust bidding, and collaborate with the marketing team, especially during peak seasons. Macy’s offers strong benefits in a dynamic, inclusive setting.

Qualifications

• Bachelor’s degree or equivalent work experience in a related field.
• 1–3 years of SEM experience and knowledge of paid search basics.
• Experience in keyword research, ad creation, and landing page optimization.
• Proficiency with analytics tools (Google Analytics / Adobe Analytics) to assess performance.
• Understanding of bidding strategies and budget management to maximize ROAS and other KPIs.
• Proven track record of successful SEM campaigns and goal achievement.
• Hands-on experience with Skai platform and shopping feed tools like ProductsUp.
• Google Ads and Google Analytics certifications are highly desirable.
• Experience running tests and experiments to improve performance and hypotheses.

Responsibilities

• Develop and manage SEM campaigns across Google Ads, Bing and partner platforms.
• Perform keyword research and optimize campaigns for higher quality scores and conversions.
• Write compelling ad copy and recommend landing pages to improve CTR/CR.
• Monitor performance data and adjust bids and budgets to maximize ROAS.
• Stay current with industry trends, platforms, and policy updates for compliance and success.
• Collaborate with marketing teammates and site merchandisers; report insights to stakeholders.
• Manage SEM budgets and reporting; provide regular performance insights.
• Support peak holiday season campaigns and testing initiatives.
• Continuously optimize campaigns to improve conversion rate and ROAS.

Skills

Keyword research

Ad creation

Landing page optimization

Analytics tools

Bidding strategies

Budget management

Skai Kenshoo

ProductsUp

Google Ads

Google Analytics

Education

Bachelor’s degree or equivalent

Tools

Skai Kenshoo

ProductsUp

Google Ads

Google Analytics

Job description

Macy’s in New York is seeking a SEM Specialist to manage campaigns across Google Ads, Bing, and partner platforms. You will conduct keyword research, craft ad copy, and optimize landing pages to maximize ROAS.

The role requires 1–3 years of SEM experience, analytics proficiency, and a proven paid-search track record. You’ll monitor performance, adjust bidding, and collaborate with the marketing team, especially during peak seasons. Macy’s offers strong benefits in a dynamic, inclusive setting.