Segment Marketing Manager - Demand & Pipeline Growth (NA)

nCino, Inc.; Wilmington (NC); In loco; USD 72.000 - 119.000; Tempo pieno

Descrizione del lavoro

nCino, Inc. is seeking a Segment Marketing Manager to drive regional field marketing programs across North America, coordinating with Sales, Partners and Marketing teams to execute localized campaigns and events that align with our global brand.

You will analyze campaign performance, adapt messaging for market segments, manage events and sponsorships, and use Salesforce, Marketo and 6sense to optimize demand generation and pipeline growth.

Competenze

• Undergraduate degree with 2+ years of related experience.
• Proven experience managing multiple initiatives simultaneously.
• Data-driven mindset with ability to track and analyze marketing program performance.
• Ability to independently localize marketing content for campaigns based on market segment requirements.
• Collaborative team player with a proactive, results-oriented attitude.

Mansioni

• Execute North America field marketing programs, including events, webinars, digital advertising, email campaigns, and direct mail to engage key prospects and customers.
• Collaborate with team on campaign coordination and provide market insights to enhance engagement strategies and develop localized campaigns to drive pipeline growth.
• Collaborate with the marketing team to adapt corporate messaging, campaigns, and assets for regional relevance.
• Coordinate field-level events, including sponsorships, trade shows, and executive programs with Global Events Team.
• Report campaign performance metrics; learn to analyze data to evaluate effectiveness and identify recommendations on areas for improvement by market segment.
• Partner with Sales, Product Marketing, Partner Marketing and other internal teams to align marketing activities with business objectives and provide insights on marketing program performance.
• Conduct research efforts of field marketing best practices, industry trends, and competitive activity to support strategy development.
• Utilize marketing automation tools and CRM systems (Salesforce, Marketo, 6sense) to enhance campaign execution and optimize business operation.
• Manage campaign performance tracking and provide data-driven insights on marketing program activities and successes to ensure alignment with sales goal.

Conoscenze

Project management

Data-driven marketing

Localization of content

Collaboration

Communication skills

Formazione

Undergraduate degree

Strumenti

Salesforce

Marketo

6sense

Descrizione del lavoro

nCino, Inc. is seeking a Segment Marketing Manager to drive regional field marketing programs across North America, coordinating with Sales, Partners and Marketing teams to execute localized campaigns and events that align with our global brand.

You will analyze campaign performance, adapt messaging for market segments, manage events and sponsorships, and use Salesforce, Marketo and 6sense to optimize demand generation and pipeline growth.