Segment Marketing Manager

nCino; Wilmington (NC); On-site; USD 72,000 - 119,000; Full time

Job summary

nCino is seeking a Segment Marketing Manager to lead North America field marketing programs in support of demand generation, pipeline acceleration, and revenue growth. You will collaborate with Sales, Partners and Marketing to localize campaigns and events aligned with our global brand.

This role requires a bachelor's degree and 2+ years of experience, strong project management, data-driven performance tracking, and proficiency with CRM and marketing automation tools (Salesforce, Marketo,

Qualifications

• Undergraduate degree and 2+ years of professional related experience.
• Experience in project management with multiple initiatives.
• Data-driven mindset with tracking and analyzing marketing performance.
• Ability to localize marketing content for campaigns by market segment.

Responsibilities

• Execute North America field marketing programs, including events, webinars, digital advertising, email campaigns, and direct mail to engage key prospects and customers.
• Collaborate on campaign coordination and provide market insights to enhance engagement strategies and develop localized campaigns to drive pipeline growth.
• Adapt corporate messaging, campaigns, and assets for regional relevance with the marketing team.
• Coordinate field-level events including sponsorships, trade shows, and executive programs with Global Events Team.
• Report campaign performance metrics and analyze data to identify opportunities by market segment.
• Align marketing activities with business objectives, sharing insights on program performance with Sales and Product partners.
• Research field marketing best practices, industry trends, and competitive activity to support strategy.
• Utilize marketing automation tools and CRM systems (Salesforce, Marketo, 6sense) to enhance execution.
• Manage campaign performance tracking and provide data-driven insights to ensure alignment with sales goals.

Skills

Project management

Data-driven

Marketing automation

CRM tools

Digital advertising

Localization

Collaboration

Analytics

Education

Bachelor's degree

Tools

Salesforce

Marketo

6sense

Job description

Curious Minds. Bold Ideas. Extraordinary Impact.
We're transforming financial services through bold innovation and relentless execution. You bring the ideas and drive. We'll build what's next — together.

Job Summary

The Segment Marketing Manager will play an important role in supporting the execution of segment marketing programs to generate demand, accelerate pipeline, and drive revenue growth for nCino. This role works closely with Sales, Partners and Marketing teams to execute localized campaigns and events aligned with nCino's global brand and messaging while developing business line understanding.

Responsibilities

• Execute North America field marketing programs, including events, webinars, digital advertising, email campaigns, and direct mail to engage key prospects and customers.
• Collaborate with team on campaign coordination and provide market insights to enhance engagement strategies and develop localized campaigns to drive pipeline growth.
• Collaborate with the marketing team to adapt corporate messaging, campaigns, and assets for regional relevance.
• Coordinate field-level events, including sponsorships, trade shows, and executive programs with Global Events Team.
• Report campaign performance metrics Learn to analyze data to evaluate effectiveness and identify recommendations on areas for improvement by market segment.
• Partner with Sales, Product Marketing, Partner Marketing and other internal teams to align marketing activities with business objectives and provide insights on marketing program performance.
• Conduct research efforts of field marketing best practices, industry trends, and competitive activity to support strategy development.
• Utilize marketing automation tools and CRM systems (Salesforce, Marketo, 6sense) to enhance campaign execution and optimize business operation.
• Manage campaign performance tracking and provide data-driven insights on marketing program activities and successes to ensure alignment with sales goal.

Qualifications

Required:

• Undergraduate degree and 2+ years of professional related experience
• Experience in project management with the ability to manage multiple initiatives simultaneously.
• Data-driven mindset with experience tracking and analyzing marketing program performance.
• Ability to independently localize marketing content for campaigns based on market segment requirements
• Collaborative team player with a proactive, results-oriented attitude.
• Knowledge of the financial services or banking industry
• Familiarity with CRM and marketing automation tools such as Salesforce, 6sense, and Marketo.
• Excellent interpersonal and communication skills, comfortable engaging with sales, partners, customers, and internal teams.
• Experience with digital advertising across LinkedIn, Google, and other platforms
• Experience with targeting, segmentation and list acquisition to build prospect lists for marketing programs
• Experience creating and executing integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media
• Ability to be analytical with strong technical acumen leveraging multiple sources (6sense, ZoomInfo, Salesforce, Marketo, etc.)

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted.

The base salary range for this job is:

$72,300 - $119,300 USD

nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at [e-mail] .

Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.