Segment Marketing Lead — B2B Growth (Denver)

TechInsights; Denver (CO); On-site; USD 100,000 - 106,000; Full time

Benefits offered by this job

Training opportunities

Benefits package

Flexible vacation

Device reimbursement

Community involvement

Wellness resources

Inclusive environment

High-growth company

Salary range: $100,385 - $106,290 USD

Job summary

TechInsights in Denver is seeking a Segment Marketing Manager to plan and run integrated digital marketing programs for key customer segments across regions. You’ll build the full-year marketing plan, convert semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR.

You’ll collaborate with segment leaders, product managers, sales, and the broader marketing team to drive pipeline growth and inbound requests.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4–5 years of industry experience in B2B or segment marketing with integrated digital marketing expertise.
• Experience with Salesforce, using it to manage prospect databases, track leads, and report on campaigns; familiarity with marketing automation tools.

Responsibilities

• Develop and own a fully integrated marketing plan for assigned customer segments.
• Evaluate and build customer databases using available tools and resources.
• Match relevant business content to the plan, filling gaps with internal stakeholders.
• Contribute to the team’s goal of generating 100 leads per week.
• Build and launch campaigns on schedule to meet monthly lead targets.
• Run campaigns across email, social media, paid advertising, events, and PR.
• Collaborate with Marketing Technology to deliver high-quality assets on time.
• Coordinate with Sales Development to ensure fast, high-quality follow-up on leads.
• Use a test-and-learn approach to improve campaign performance.
• Deliver weekly summaries of marketing activity, including email, advertising, and social performance.
• Review weekly lead activity and follow up with sales on sales-ready leads.

Skills

Integrated digital marketing

Analytical skills

Cross-functional collaboration

Multi-channel campaigns

Leadership / mentoring

Independent work

Strong communication

Project leadership

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Marketing automation tools

Job description

TechInsights in Denver is seeking a Segment Marketing Manager to plan and run integrated digital marketing programs for key customer segments across regions. You’ll build the full-year marketing plan, convert semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR.

You’ll collaborate with segment leaders, product managers, sales, and the broader marketing team to drive pipeline growth and inbound requests.