Segment Marketing Manager: Demand & Events Lead

nCino; Wilmington (NC); On-site; USD 72,000 - 119,000; Full time

Job summary

nCino is seeking a Segment Marketing Manager to lead North America field marketing programs in support of demand generation, pipeline acceleration, and revenue growth. You will collaborate with Sales, Partners and Marketing to localize campaigns and events aligned with our global brand.

This role requires a bachelor's degree and 2+ years of experience, strong project management, data-driven performance tracking, and proficiency with CRM and marketing automation tools (Salesforce, Marketo,

Qualifications

• Undergraduate degree and 2+ years of professional related experience.
• Experience in project management with multiple initiatives.
• Data-driven mindset with tracking and analyzing marketing performance.
• Ability to localize marketing content for campaigns by market segment.

Responsibilities

• Execute North America field marketing programs, including events, webinars, digital advertising, email campaigns, and direct mail to engage key prospects and customers.
• Collaborate on campaign coordination and provide market insights to enhance engagement strategies and develop localized campaigns to drive pipeline growth.
• Adapt corporate messaging, campaigns, and assets for regional relevance with the marketing team.
• Coordinate field-level events including sponsorships, trade shows, and executive programs with Global Events Team.
• Report campaign performance metrics and analyze data to identify opportunities by market segment.
• Align marketing activities with business objectives, sharing insights on program performance with Sales and Product partners.
• Research field marketing best practices, industry trends, and competitive activity to support strategy.
• Utilize marketing automation tools and CRM systems (Salesforce, Marketo, 6sense) to enhance execution.
• Manage campaign performance tracking and provide data-driven insights to ensure alignment with sales goals.

Skills

Project management

Data-driven

Marketing automation

CRM tools

Digital advertising

Localization

Collaboration

Analytics

Education

Bachelor's degree

Tools

Salesforce

Marketo

6sense

Job description

nCino is seeking a Segment Marketing Manager to lead North America field marketing programs in support of demand generation, pipeline acceleration, and revenue growth. You will collaborate with Sales, Partners and Marketing to localize campaigns and events aligned with our global brand.

This role requires a bachelor's degree and 2+ years of experience, strong project management, data-driven performance tracking, and proficiency with CRM and marketing automation tools (Salesforce, Marketo,