Remote Field Marketing Manager — NA Demand & Exec Programs

Kinaxis; Atlanta (GA); Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible vacation

Flexible work options

Well-being programs

Mentorship programs

Career development

Hackathons

Job summary

Kinaxis is seeking a Senior Field Marketing Manager, North America, to translate go-to-market strategy into regional programs generating demand and accelerating pipeline. You will collaborate with Sales leadership, AEs, BDs and marketing teams to execute targeted campaigns and events that align with growth priorities.

The role requires 6+ years in B2B marketing, enterprise tech experience, and a track record of leading campaigns from strategy to measurement.

Qualifications

• 6+ years of B2B marketing experience, ideally including field marketing, demand generation, strategic account marketing, executive programs or integrated campaign management.
• Experience marketing enterprise technology, SaaS or complex B2B solutions; supply chain experience is an asset.
• Demonstrated experience partnering directly with enterprise Sales teams and translating commercial priorities into marketing programs.
• Proven ability to independently lead integrated campaigns and regional programs from strategy through execution and measurement.
• Experience developing engagement programs for strategic accounts and Director, VP and C-level audiences.
• Strong understanding of demand generation, pipeline development, opportunity acceleration and complex enterprise buying journeys.

Responsibilities

• Regional Field Marketing & Sales Alignment: translate regional priorities into actionable marketing plans and programs.
• Integrated Campaigns & Demand Generation: own major North America campaigns from planning through execution and optimization.
• Strategic Account & Executive Engagement: develop engagement strategies for priority accounts with Sales.
• Executive, Customer & Industry Programs: create high-value executive experiences and industry events.
• Program & Investment Management: manage regional programs, budgets, vendors and timelines.
• Measurement & Optimization: establish goals, monitor performance, and adjust strategies.

Skills

B2B marketing

Field marketing

Demand generation

Executive programs

Campaign management

Sales alignment

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Marketo

Job description

Kinaxis is seeking a Senior Field Marketing Manager, North America, to translate go-to-market strategy into regional programs generating demand and accelerating pipeline. You will collaborate with Sales leadership, AEs, BDs and marketing teams to execute targeted campaigns and events that align with growth priorities.

The role requires 6+ years in B2B marketing, enterprise tech experience, and a track record of leading campaigns from strategy to measurement.